Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 218 ITEMS
    • A1155W

      A1155W

      Simple yet striking, this dove satin ballgown will turn every head.
    • A1153L

      A1153L

      Sequin and pearl beaded lace appliques adorn the bodice of this sleeveless A-line gown.
    • 9966NS

      9966NS

      Paired with sparkling tulle, beaded lace composes the bodice of this A-line gown.
    • 9962L

      9962L

      Lush floral lace creates striking lines on this lined version of our off-shoulder sheath gown.
    • 9960L

      9960L

      Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
    • 9953L

      9953L

      Gorgeous sparkling tulle, texturized by a Swiss dot pattern, pairs beautifully with the richly beaded and appliquéd strapless bodice of this fit and flare sheath.
    • 9950L

      9950L

      An elegant squared neckline accents the silhouette of this sleeveless lace gown.
    • 9909L

      9909L

      Romantic floral motifs train the bodice and train of this sleeveless gown.
    • 9905L

      9905L

      This gorgeous stretch crepe gown balances the open plunge back with a stunning high-neck and lined front bodice.
    • A1105W

      A1105W

      Elegant Mikado shimmers alongside a Chantilly lace bodice to create a striking and timeless ballgown.
    • A1110L

      A1110L

      Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.
    • A1114NS

      A1114NS

      Ornate beading, glitter and pearlescent beaded lace appliqués are stitched into gorgeous floral and leaf patterns across the bodice and train of this A-line gown. Sister-style with No Slit to A1114.