Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 189 ITEMS
    • 9905

      9905

      This gorgeous stretch crepe gown balances the open plunge back with a stunning high-neck bodice.
    • 9904W

      9904W

      A modified women's cut of this gorgeous A-Line dress is perfect for an outdoor or backyard wedding, featuring asymmetrical lace appliques.
    • 9904

      9904

      Perfect for a dreamy forest wedding or a backyard event full of twinkling fairy lights, this airy A-Line dress is covered in asymmetrical lace appliques.
    • 9903

      9903

      Subtle, traditional bridal beauty are the highlights of this strapless, sweetheart sheath gown.
    • 9902

      9902

      Ethereal lacy appliqués are strewn across the bodice, train and hemline of this off-shoulder A-line gown.
    • 9901

      9901

      Scattered sequins lend a gorgeous play of soft light across the appliquéd overlay of this strappy sheath.
    • 9900

      9900

      A chic squared neckline is all things vintage-inspired elegance in this A-line gown.
    • 9866

      9866

      This strappy A-line gown features appliquéd leaves and blossoms, finished with a sweet scoop neckline.
    • 9864

      9864

      An open back and V-neck strike a lovely balance on the bodice of this traditional ballgown.
    • 9863

      9863

      Gorgeous off-shoulder illusion sleeves lend vintage beauty to this delicate lace sheath.
    • 9862W

      9862W

      Striking in its chic simplicity, this strappy A-line gown features illusion cutouts at the sides as …
    • 9862

      9862

      Striking in its chic simplicity, this strappy A-line gown features illusion cutouts at the sides as …