Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 200 ITEMS
    • A1100


      Beautifully delicate crossover tulle composes the bodice of this lovely Basque waist ballgown, finished with a pair of playful bow sleeves.
    • 9905


      This gorgeous stretch crepe gown balances the open plunge back with a stunning high-neck bodice.
    • 9952T - Train

      9952T - Train

      Sheer tulle off-shoulder straps and a delicately appliquéd detachable train are the perfect bridal statement.
    • 9967


      Soft asymmetric pleating lends a statuesque elegance to this strapless Mikado gown.
    • 9966


      Paired with sparkling tulle, beaded lace composes the bodice of this A-line gown.
    • 9965


      Allure 9965 Looking for a simple yet elegant look for your wedding day? Look no further than the Allure 9965 gown, part of the classic, fashion-forward Allure Bridals Collection. Chicly adorned with only a tie back, this minimalist crepe sheath is a...
    • 9964


      Dimensional beading and sequined appliqués glitter across the bodice of this traditional soft ballgown.
    • 9962


      All the lush floral lace imaginable adorns the striking lines of this off-shoulder sheath gown.
    • 9960


      Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
    • 9959


      Dazzling sequined appliqués set over sparkling tulle make this A-line gown truly shine.
    • 9957


      Accented by delicate beading, subtly dimensional lace appliqués adorn this classic sheath gown.