Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 182 ITEMS
    • 9908

      9908

      This off-shoulder ballgown is a dream come true, with a shimmering satin finish.
    • 9907W

      9907W

      Crystalline beading and sequins delineate the cap sleeved bodice and dramatic sweetheart neckline.
    • 9907

      9907

      Crystalline beading and sequins delineate the cap sleeved bodice and dramatic sweetheart neckline.
    • 9906

      9906

      Lovely blossoms and foliage intertwine across the lace overlay of this long-sleeved sheath gown.
    • 9905L

      9905L

      This gorgeous stretch crepe gown balances the open plunge back with a stunning high-neck and lined front bodice.
    • 9905

      9905

      This gorgeous stretch crepe gown balances the open plunge back with a stunning high-neck bodice.
    • 9904W

      9904W

      A modified women's cut of this gorgeous A-Line dress is perfect for an outdoor or backyard wedding, featuring asymmetrical lace appliques.
    • 9904

      9904

      Perfect for a dreamy forest wedding or a backyard event full of twinkling fairy lights, this airy A-Line dress is covered in asymmetrical lace appliques.
    • 9903

      9903

      Subtle, traditional bridal beauty are the highlights of this strapless, sweetheart sheath gown.
    • 9902

      9902

      Ethereal lacy appliqués are strewn across the bodice, train and hemline of this off-shoulder A-line gown.
    • 9901

      9901

      Scattered sequins lend a gorgeous play of soft light across the appliquéd overlay of this strappy sheath.
    • 9900

      9900

      A chic squared neckline is all things vintage-inspired elegance in this A-line gown.