Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

189 ITEMS

9914

Ethereal layers of tulle and delicate blossoms intermingle across the bodice of this off-shoulder gown.
9913

Add an extra dash of drama with this head-turning fit and flare gown.
9912

Delicate illusion cap sleeves balance the sweetheart bodice of this timeless, shimmering lace ballgown.
9911

A stunning illusion back with a row of covered buttons along the train.
9910

A jaw-dropping sheer bodice pairs perfectly with the matching illusion hemline of this strappy sheath gown.
9909L

Romantic floral motifs train the bodice and train of this sleeveless gown.

9909

Romantic floral motifs train the bodice and train of this sleeveless gown.
9908

This off-shoulder ballgown is a dream come true, with a shimmering satin finish.
9907W

Crystalline beading and sequins delineate the cap sleeved bodice and dramatic sweetheart neckline.
9907

Crystalline beading and sequins delineate the cap sleeved bodice and dramatic sweetheart neckline.
9906

Lovely blossoms and foliage intertwine across the lace overlay of this long-sleeved sheath gown.
9905L

This gorgeous stretch crepe gown balances the open plunge back with a stunning high-neck and lined front bodice.