Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 105 ITEMS
    • A1103

      A1103

      Undulating lace appliqués are layered atop delicate sheet lace to create a softly textured effect in this sleeveless sheath gown.
    • A1102

      A1102

      The soft sparkle of sequined lace appliqués adorns the bodice and waist of this strapless A-line gown.
    • A1101

      A1101

      This sleek crepe sheath features sequined lace and beaded appliqués and a notched neckline.
    • 9905

      9905

      This gorgeous stretch crepe gown balances the open plunge back with a stunning high-neck bodice.
    • 9962

      9962

      Allure 9962 This off-shoulder sheath gown showcases an abundance of floral lace, creating a lush and romantic appearance. The intricate lace detailing adorns the entire dress, emphasizing its striking silhouette. Allure 9962’s combination of the...
    • 9960

      9960

      Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
    • 9959

      9959

      Dazzling sequined appliqués set over sparkling tulle make this A-line gown truly shine.
    • 9956

      9956

      Allure 9956 The Allure 9956 is a romantic A-line wedding dress showcases floral beauty. Lacy appliqués adorned with blooms cover the gown, creating a striking and delicate appearance. The dress features a flowing tulle train, enhancing its dreamy...
    • 9953

      9953

      Allure 9953 The Allure 9953 has a fit-and-flare sheath that combines elegance with texture. The strapless bodice features rich beading and appliqués, creating a luxurious focal point. Below, sparkling tulle adorned with a Swiss dot pattern adds...
    • 9952

      9952

      A figure-skimming crepe composes the skirt and train of this lovely strapless number. This Allure Bridals 9952 gown is also available with detachable train 9952T sold separately. Shop both gown and train when you search for your local Allure Bridals...
    • 9951

      9951

      Allure 9951 The Allure 9951 holographic wedding gown incorporates soft dimensional lace accented with a gorgeous glitter to make this full A-line gown truly sparkle. See more special wedding dresses like the Allure 9951 with this motif in our collections!
    • 9950

      9950

      An elegant squared neckline accents the silhouette of this sleeveless lace gown.