Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 66 ITEMS
    • A1108L

      A1108L

      The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork.
    • A1114

      A1114

      Ornate beading, glitter and pearlescent beaded lace appliqués are stitched into gorgeous floral and leaf patterns across the bodice and train of this A-line gown.
    • A1112

      A1112

      Allure A1112 Make beauty look effortless with the Allure A1112 gown from Allure Bridals. Delicately sheer tulle sprinkled with tonal sequined lace blossoms, composes the train of this romantic off-shoulder sheath gown. As part of our flagship line, the...
    • A1108

      A1108

      Allure A1108 The Allure A1108 elegant wedding gown strikes a perfect balance of modest charm and modern style, creating a breathtaking, timeless look for your wedding day. The dreamiest lace flowers, softened by a subtly scooped square neckline, are...
    • 9962

      9962

      Allure 9962 This off-shoulder sheath gown showcases an abundance of floral lace, creating a lush and romantic appearance. The intricate lace detailing adorns the entire dress, emphasizing its striking silhouette. Allure 9962’s combination of the...
    • 9960

      9960

      Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
    • 9959

      9959

      Dazzling sequined appliqués set over sparkling tulle make this A-line gown truly shine.
    • 9953

      9953

      Allure 9953 The Allure 9953 has a fit-and-flare sheath that combines elegance with texture. The strapless bodice features rich beading and appliqués, creating a luxurious focal point. Below, sparkling tulle adorned with a Swiss dot pattern adds...
    • 9952

      9952

      A figure-skimming crepe composes the skirt and train of this lovely strapless number. This Allure Bridals 9952 gown is also available with detachable train 9952T sold separately. Shop both gown and train when you search for your local Allure Bridals...
    • 9950

      9950

      An elegant squared neckline accents the silhouette of this sleeveless lace gown.
    • 9913

      9913

      Add an extra dash of drama with this head-turning fit and flare gown.
    • 9815

      9815

      The jaw-dropping cutouts along the sides of this gown are softened by sheer illusion and stretch crepe.