Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 66 ITEMS
    • A1253-01

      A1253

      A perfect pairing of complex detailing and chic minimalism, this strappy crepe sheath gown features a ballet neckline and beaded, sequined lace applique detailing throughout.
    • A1252-01

      A1252

      Beaded and sequined lace winds and twirls along the tulle ballgown silhouette of this strapless sweetheart gown.
    • A1251-01

      A1251

      The figure-skimming fit and flare silhouette of this off-shoulder tulle gown features a sweetheart neckline and beaded lace appliques.
    • A1250-01

      A1250

      Elegantly draped detachable sleeves accent the sweetheart bodice of this ornately beaded, lace appliqued ballgown.
    • A1261L

      A1261L

      The illusion of a crossover creates the effect of movement along this A-line gown's beaded, appliqued sweetheart bodice.
    • A1251L

      A1251L

      The figure-skimming fit and flare silhouette of this off-shoulder tulle gown features a sweetheart neckline and beaded lace appliques.
    • A1250L

      A1250L

      Elegantly draped detachable sleeves accent the sweetheart bodice of this ornately beaded, lace appliqued ballgown.
    • A1218

      A1218

      The subtlety of Chantilly lace and translucent tulle provides beautiful contrast to the sequined and tonal beaded appliques used throughout this bridal sheath gown.
    • A1219L

      A1219L

      Defy minimalism in this jaw-dropping sparkling tulle bridal ballgown, accented with sequined and beaded appliques and off-shoulder straps.
    • A1219

      A1219

      Defy minimalism in this jaw-dropping sparkling tulle bridal ballgown, accented with sequined and beaded appliques and off-shoulder straps.
    • A1211L

      A1211L

      Featuring a full tulle skirt and ornately beaded lace bodice, this strappy bridal gown is stunningly timeless.
    • A1211

      A1211

      Featuring a full tulle skirt and ornately beaded lace bodice, this strappy bridal gown is stunningly timeless.