Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 66 ITEMS
    • A1309-01

      A1309

      The purest form of romance can be found in this strapless lace gown, replete with beaded, sequined floral motifs and a shimmering tulle A-line skirt.
    • A1310-01

      A1310

      Textures abound throughout this dreamy beaded and sequined lace sheath bridal gown, which features removable puffed tulle sleeves for added effect. The bodice’s boning adds structure to the gown, while the fit and flare, mermaid-style skirt shows...
    • W528-01

      W528

      Sparkling embroidered leaves and appliqued vines trail down this sleeveless sheath gown.
    • A1315-01

      A1315

      The true beauty of A1315 is in the stunning back and train of this off-shoulder sheath gown, with beaded, sequined lace appliques trailing across the illusion back and hemline. This intricate wedding dress is perfect for any bride who is hoping to make a...
    • A1319-01

      A1319

      Structural and beautiful, this fit and flare Mikado gown is finished with a strapless, sweetheart bodice adorned with beaded and sequined lace appliques. It’s hard to beat the beauty of the A1319’s trumpet-style skirt or the elegance of the...
    • A1320-01

      A1320

      Streamlined beadwork and appliques trail down the bodice and fit and flare silhouette of this sleeveless tulle wedding dress. The sweetheart neckline adds to the subtle, romantic detail of this gown, making you look dreamy. You’ll also love the...
    • A1321-01

      A1321

      Lush satin, beading and sequined appliques are all shown off to their best advantage in this opulent, elegant off-shoulder ballgown.

    • A1266

      Beaded, sequined lace appliques cover the sparkling tulle of this sleeveless sheath gown, finished with a row of crystal buttons along the back.
    • A1261-01

      A1261

      The illusion of a crossover creates the effect of movement along this A-line gown's beaded, appliqued sweetheart bodice.
    • A1260-01

      A1260

      This high-contrast fit and flare gown is accented by beaded and sequined lace along the bodice, paired with a sparkling tulle skirt.

    • A1258

      A slim row of beading lines the illusion V-back of this fit and flare Mikado gown.
    • A1256-01

      A1256

      Gorgeous and customizable, this Mikado sheath gown features a detachable train and is accented with beaded and sequined lace, both along the peekaboo sweetheart neckline and detachable off-shoulder sleeves.