Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 66 ITEMS
    • W540-01

      W540

      This A-line gown blends timeless elegance with thoughtful structure, designed to support and flatter. A clean boat neckline and sleeveless bodice are balanced by a double-seamed waist for shaping, while the back stuns with beaded and sequin lace...
    • W541-Studio-01|01

      W541

      This soft sheath gown is layered in beaded lace appliques over tulle, offering texture and sparkle in all the right places. A sweetheart neckline and off-the-shoulder sleeves frame the bodice, while a high V-back adds balance and support. The sheer...
    • A1364-01

      A1364

      This sleek sheath gown features a sheer beaded lace bodice with a deep V-neckline and delicate spaghetti straps. A soft Basque waistline gently defines the figure, flowing into a stretch satin skirt that hugs every curve with understated elegance.
    • W547-01

      W547

      This gown features all over leaf-inspired lace appliques with tonal beading, adding subtle shimmer and texture across layers of soft tulle. A plunging V-neckline and cinched natural waist create a flattering, elongating silhouette, while the...
    • A1366NC-01

      A1366NC

      Balancing clean structure with intricate detail, this Mikado ballgown features a high neckline and sleeveless bodice embellished with pearl buttons and sequin-beaded clusters. Detachable matching long sleeves offers added versatility, though not pictured...
    • A1369-01

      A1369

      This pearlescent Mikado ballgown features a sculpted sweetheart neckline with detachable pearl off-shoulder beaded straps. A defined Basque waist gives way to a gathered skirt for maximum fullness and dramatic movement.
    • W549-01

      W549

      This all over beaded gown stuns with intricate pearl and sequin embellishments layered over soft tulle. A plunging V-neckline adds contrast to the sheer long sleeves, offering balance between bold detail and delicate coverage. Radiant and refined, it’s a...
    • W520-01

      W520

      Sequined lace appliques adorn the off-shoulder bodice of this tulle ballgown.
    • A1305-01

      A1305

      Luxe tonal beading and sequined lace appliques adorn the bodice and illusion hem of this crepe bridal masterpiece.
    • A1306-01

      A1306

      Beaded and sequined lace is symmetrically appliqued throughout this off-shoulder sheath gown. The A1306's sweetheart neckline adds to the romantic aesthetic of the gown, while the lace creates a timeless design. Whether you’re planning a romantic...
    • A1307-01

      A1307

      Glamorous from head to toe, this Mikado ballgown is artfully draped and paired with a sparkling beaded strapless bodice.
    • W524-01

      W524

      Dimensional appliqued blossoms adorn this sleeveless lace sheath bridal gown.