Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 70 ITEMS
    • W520-01

      W520

      Sequined lace appliques adorn the off-shoulder bodice of this tulle ballgown.
    • A1305-01

      A1305

      Luxe tonal beading and sequined lace appliques adorn the bodice and illusion hem of this crepe bridal masterpiece.
    • A1306-01

      A1306

      Beaded and sequined lace is symmetrically appliqued throughout this off-shoulder sheath gown. The A1306's sweetheart neckline adds to the romantic aesthetic of the gown, while the lace creates a timeless design. Whether you’re planning a romantic...
    • A1307-01

      A1307

      Glamorous from head to toe, this Mikado ballgown is artfully draped and paired with a sparkling beaded strapless bodice.
    • W524-01

      W524

      Dimensional appliqued blossoms adorn this sleeveless lace sheath bridal gown.
    • A1309-01

      A1309

      The purest form of romance can be found in this strapless lace gown, replete with beaded, sequined floral motifs and a shimmering tulle A-line skirt.
    • A1310-01

      A1310

      Textures abound throughout this dreamy beaded and sequined lace sheath bridal gown, which features removable puffed tulle sleeves for added effect. The bodice’s boning adds structure to the gown, while the fit and flare, mermaid-style skirt shows...
    • W528-01

      W528

      Sparkling embroidered leaves and appliqued vines trail down this sleeveless sheath gown.
    • A1315-01

      A1315

      The true beauty of A1315 is in the stunning back and train of this off-shoulder sheath gown, with beaded, sequined lace appliques trailing across the illusion back and hemline. This intricate wedding dress is perfect for any bride who is hoping to make a...
    • A1319-01

      A1319

      Structural and beautiful, this fit and flare Mikado gown is finished with a strapless, sweetheart bodice adorned with beaded and sequined lace appliques. It’s hard to beat the beauty of the A1319’s trumpet-style skirt or the elegance of the...
    • A1320-01

      A1320

      Streamlined beadwork and appliques trail down the bodice and fit and flare silhouette of this sleeveless tulle wedding dress. The sweetheart neckline adds to the subtle, romantic detail of this gown, making you look dreamy. You’ll also love the...
    • A1321-01

      A1321

      Lush satin, beading and sequined appliques are all shown off to their best advantage in this opulent, elegant off-shoulder ballgown.