Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 55 ITEMS
    • A1267-01

      A1267

      Take a twirl in the reflective sequins and sparkling tulle of this ballgown, while lace appliques trail down the sleeveless bodice and accent the gown's daring neckline.
    • A1264-01

      A1264

      Lace appliques adorn this sleeveless, A-line tulle gown.
    • A1260-01

      A1260

      This high-contrast fit and flare gown is accented by beaded and sequined lace along the bodice, paired with a sparkling tulle skirt.

    • A1258

      A slim row of beading lines the illusion V-back of this fit and flare Mikado gown.
    • A1255-01

      A1255

      Appliqued lace blossoms cover the A-line tulle skirt, V-neck bodice and cap sleeves of this timeless gown.
    • A1259-01

      A1259

      This sleeveless A-line gown features soft, romantic lace and tulle, sprinkled with shimmer by an additional layer of sparkling tulle.
    • A1207

      A1207

      Complete with a silhouette-shifting detachable tulle train, this soft matte lace sheath gown is both romantic and timeless. This Allure Bridals A1207 gown is also available with detachable train A1207T sold separately. Shop both gown and train when you...
    • A1205A

      A1205A

      A stunningly simple stretch satin, draped just so, creates the perfect silhouette and split skirt for a dramatic aisle entrance and the reception dance floor.
    • A1205

      A1205

      A stunningly simple crepe, draped just so, creates the perfect silhouette and split skirt for a dramatic aisle entrance...and the reception dance floor.
    • A1203W

      A1203W

      Leaves composed of beading and sequined lace trail down the bodice and full tulle skirt of this sleeveless bridal ballgown.
    • A1203

      A1203

      Leaves composed of beading and sequined lace trail down the bodice and full tulle skirt of this sleeveless bridal ballgown.
    • A1201

      A1201

      Tonal beading, along with sequins and pearled appliques, adorn the soft, flexible crepe of this sleeveless, V-neck sheath wedding dress.