Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 103 ITEMS
    • A1112L

      A1112L

      Delicately sheer tulle, sprinkled with tonal sequined lace blossoms, composes the train of this romantic off-shoulder sheath gown.
    • A1113

      A1113

      Statuesque and sparse, this jaw-dropping stretch Mikado gown features a beautifully sculptural detachable train.  This Allure Bridals A1113 gown is also available with detachable train A1113T sold separately. Shop both gown and train when you search...
    • A1112

      A1112

      Allure A1112 Make beauty look effortless with the Allure A1112 gown from Allure Bridals. Delicately sheer tulle sprinkled with tonal sequined lace blossoms, composes the train of this romantic off-shoulder sheath gown. As part of our flagship line, the...
    • A1110

      A1110

      Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.
    • A1109

      A1109

      This A-line gown is almost mystically beautiful with its fluid skirt, lace bodice and matching detachable puffed sleeves.  This Allure Bridals A1109 gown is also available with detachable sleeves A1109SL sold separately. Shop both gown and sleeves...
    • A1102

      A1102

      The soft sparkle of sequined lace appliqués adorns the bodice and waist of this strapless A-line gown.
    • A1101

      A1101

      This sleek crepe sheath features sequined lace and beaded appliqués and a notched neckline.
    • A1100

      A1100

      Beautifully delicate crossover tulle composes the bodice of this lovely Basque waist ballgown, finished with a pair of playful bow sleeves. This Allure Bridals A1100 gown is also available with detachable sleeves A1100SL sold separately. Shop both gown...
    • 9952T - Train

      9952T - Train

      Sheer tulle off-shoulder straps and a delicately appliquéd detachable train are the perfect bridal statement.
    • 9962

      9962

      Allure 9962 This off-shoulder sheath gown showcases an abundance of floral lace, creating a lush and romantic appearance. The intricate lace detailing adorns the entire dress, emphasizing its striking silhouette. Allure 9962’s combination of the...
    • 9960

      9960

      Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
    • 9953

      9953

      Allure 9953 The Allure 9953 has a fit-and-flare sheath that combines elegance with texture. The strapless bodice features rich beading and appliqués, creating a luxurious focal point. Below, sparkling tulle adorned with a Swiss dot pattern adds...