Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
Sort By
  • A to Z
  • Z to A
    • 103 ITEMS
    • A1200

      A1200

      Gleaming, regal metallic brocade sets off this structured, strapless bridal ballgown to absolute perfection.
    • A1169

      A1169

      Allure A1169 This sheath gown balances ornate and minimal design elements. The bodice shimmers with intricate pearl beading, creating a luxurious, eye-catching top. In contrast, the waist features fluid, ruched crepe, offering a sleek and understated...
    • A1162

      A1162

      Gorgeous tulle sleeves elegantly accent this stretch crepe sheath gown.
    • A1164

      A1164

      Brilliantly sparkling sequined appliques compose the strapless bodice of this traditional organdy ballgown.
    • A1159

      A1159

      The slightest hint of an illusion back adds a layer of mystique and elegance to this sleeveless, fit and flare Mikado gown.
    • A1155

      A1155

      Simple yet striking, this dove satin ballgown will turn every head.
    • A1163

      A1163

      Curve-hugging sequined appliques, along with symmetrical pearled beadwork, adorn this off-shoulder sheath to flawless effect.
    • A1160

      A1160

      Dreamy appliques adorn the bodice and off-shoulder straps of this timeless tulle ballgown.
    • A1150

      A1150

      Elegantly puffed detachable tulle sleeves echo the subtle rose floral print seen throughout this show stopping tulle ballgown. This Allure Bridals A1150 gown is also available with detachable sleeves A1150SL sold separately. Shop both gown and sleeves...
    • A1159W

      A1159W

      The slightest hint of an illusion back adds a layer of mystique and elegance to this sleeveless, fit and flare Mikado gown.
    • A1155W

      A1155W

      Simple yet striking, this dove satin ballgown will turn every head.
    • A1110L

      A1110L

      Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.