Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 103 ITEMS
    • A1314-01

      A1314

      Fall in love all over again when you see the sequined lace appliques layered over the delicate Chantilly lace of this romantic lace ballgown. A translucent removable lace sleeve adds an off-shoulder effect.
    • A1315-01

      A1315

      The true beauty of A1315 is in the stunning back and train of this off-shoulder sheath gown, with beaded, sequined lace appliques trailing across the illusion back and hemline. This intricate wedding dress is perfect for any bride who is hoping to make a...
    • A1316-07

      A1316

      A corded, corset-style back ensures both style and security in this vintage-inspired lace sheath gown.
    • A1319-01

      A1319

      Structural and beautiful, this fit and flare Mikado gown is finished with a strapless, sweetheart bodice adorned with beaded and sequined lace appliques. It’s hard to beat the beauty of the A1319’s trumpet-style skirt or the elegance of the...

    • A1266

      Beaded, sequined lace appliques cover the sparkling tulle of this sleeveless sheath gown, finished with a row of crystal buttons along the back.
    • A1265-01

      A1265

      Flawlessly tucked and ruched, this elegant satin ballgown features a soft sweetheart neckline and off-shoulder straps.
    • A1263-01

      A1263

      Sequined lace paneling trails from the off-shoulder sweetheart bodice to the sides of this crepe sheath gown. Note: The sleeves are not detachable.
    • A1261-01

      A1261

      The illusion of a crossover creates the effect of movement along this A-line gown's beaded, appliqued sweetheart bodice.

    • A1257

      A ruched, crossover strapless sweetheart neckline leads to the soft floral lace appliques trailing down the full skirt of this tulle ballgown.
    • A1256-01

      A1256

      Gorgeous and customizable, this Mikado sheath gown features a detachable train and is accented with beaded and sequined lace, both along the peekaboo sweetheart neckline and detachable off-shoulder sleeves.
    • A1254-01

      A1254

      Subtly adorned with a beaded crepe bow and basque waist, this strapless satin ballgown is both undeniably classic and utterly romantic.
    • A1252-01

      A1252

      Beaded and sequined lace winds and twirls along the tulle ballgown silhouette of this strapless sweetheart gown.