Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 103 ITEMS
    • A1301-02

      A1301

      Adorned in feminine floral lace, this A-line tulle gown features slim straps and a dramatic, deep sweetheart neckline.
    • W520-01

      W520

      Sequined lace appliques adorn the off-shoulder bodice of this tulle ballgown.
    • A1303-02

      A1303

      Rendered in pearlescent Mikado, this modified A-line gown flawlessly marries the ballgown silhouette to a more streamlined look and is finished with a crossover off-shoulder neckline. This ivory gown is sure to turn heads as you make your way down the...
    • A1304-01

      A1304

      A cheeky, oversized Mikado bow both accents and contrasts with the slim sheath silhouette of this strapless, sweetheart lace gown. This gown is ideal for the bride who wants a balance between traditional and modern elements in her wedding dress. The bow...
    • W522-04

      W522

      Timeless and romantic, this strapless lace sheath gown features a strapless sweetheart neckline.
    • A1306-01

      A1306

      Beaded and sequined lace is symmetrically appliqued throughout this off-shoulder sheath gown. The A1306's sweetheart neckline adds to the romantic aesthetic of the gown, while the lace creates a timeless design. Whether you’re planning a romantic...
    • W524-01

      W524

      Dimensional appliqued blossoms adorn this sleeveless lace sheath bridal gown.
    • W525-01

      W525

      Sheer lace paneling embellishes the train of this off-shoulder crepe sheath gown.
    • A1309-01

      A1309

      The purest form of romance can be found in this strapless lace gown, replete with beaded, sequined floral motifs and a shimmering tulle A-line skirt.
    • A1310-01

      A1310

      Textures abound throughout this dreamy beaded and sequined lace sheath bridal gown, which features removable puffed tulle sleeves for added effect. The bodice’s boning adds structure to the gown, while the fit and flare, mermaid-style skirt shows...
    • A1311-01

      A1311

      The sheen of Mikado and soft depth of tulle never looked so good together; this elegant, strapless ballgown is made even more memorable with a dramatic bow at its back.
    • A1312-01

      A1312

      A curve-hugging bodice, accented with a plunging sweetheart neckline, leads to the fit and flare silhouette of this strapless embroidered lace gown.