Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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  • 94 ITEMS
    • 9952

      9952

      A figure-skimming crepe composes the skirt and train of this lovely strapless number. This Allure Bridals 9952 gown is also available with detachable train 9952T sold separately. Shop both gown and train when you search for your local Allure Bridals...
    • 9951

      9951

      Allure 9951 The Allure 9951 holographic wedding gown incorporates soft dimensional lace accented with a gorgeous glitter to make this full A-line gown truly sparkle. See more special wedding dresses like the Allure 9951 with this motif in our collections!
    • 9915

      9915

      Stunning appliquéd leafy vines trail across the illusion sleeves and keyhole back of this sheath gown.
    • 9913

      9913

      Add an extra dash of drama with this head-turning fit and flare gown.
    • 9912

      9912

      Delicate illusion cap sleeves balance the sweetheart bodice of this timeless, shimmering lace ballgown.
    • 9908

      9908

      This off-shoulder ballgown is a dream come true, with a shimmering satin finish.
    • 9900

      9900

      A chic squared neckline is all things vintage-inspired elegance in this A-line gown.
    • 9815

      9815

      The jaw-dropping cutouts along the sides of this gown are softened by sheer illusion and stretch crepe.
    • 9813

      9813

      Simplicity and elegance combine with the Allure Bridals 9813 gown - part of our flagship Allure Bridals Collection. A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown. The small touches of feminine glamour...
    • 9810

      9810

      Subtly squared off at the neckline and back, this chic slim-fitting gown is beautifully classic with a vintage appeal.
    • 9808T

      9808T

      A sheer detachable train adds gossamer texture to this timeless lace sheath.
    • 9805

      9805

      This truly jaw-dropping gown features the loveliest sparkling beadwork trailing down the illusion ba…