Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 94 ITEMS
    • A1109

      A1109

      This A-line gown is almost mystically beautiful with its fluid skirt, lace bodice and matching detachable puffed sleeves.  This Allure Bridals A1109 gown is also available with detachable sleeves A1109SL sold separately. Shop both gown and sleeves...
    • A1108

      A1108

      Allure A1108 The Allure A1108 elegant wedding gown strikes a perfect balance of modest charm and modern style, creating a breathtaking, timeless look for your wedding day. The dreamiest lace flowers, softened by a subtly scooped square neckline, are...
    • A1107

      A1107

      Undeniably eye-catching, the high-contrast lace appliqués create a dramatic, yet soft, effect against the sheer tulle of this A-line gown.
    • A1105

      A1105

      Allure A1105 A classic ballgown combines luxurious fabrics for a stunning effect. The bodice features delicate Chantilly lace, contrasting beautifully with the shimmering Mikado skirt. The Allure A1105’s pairing of textures creates an elegant and...
    • A1101

      A1101

      This sleek crepe sheath features sequined lace and beaded appliqués and a notched neckline.
    • A1100SL

      A1100SL

      Translucent tulle ties into two wispy bows - a lovely addition to any strapless bridal look.
    • A1100

      A1100

      Beautifully delicate crossover tulle composes the bodice of this lovely Basque waist ballgown, finished with a pair of playful bow sleeves. This Allure Bridals A1100 gown is also available with detachable sleeves A1100SL sold separately. Shop both gown...
    • 9905

      9905

      This gorgeous stretch crepe gown balances the open plunge back with a stunning high-neck bodice.
    • 9952T - Train

      9952T - Train

      Sheer tulle off-shoulder straps and a delicately appliquéd detachable train are the perfect bridal statement.
    • 9967

      9967

      Soft asymmetric pleating lends a statuesque elegance to this strapless Mikado gown.
    • 9965

      9965

      Allure 9965 Looking for a simple yet elegant look for your wedding day? Look no further than the Allure 9965 gown, part of the classic, fashion-forward Allure Bridals Collection. Chicly adorned with only a tie back, this minimalist crepe sheath is a...
    • 9956

      9956

      Allure 9956 The Allure 9956 is a romantic A-line wedding dress showcases floral beauty. Lacy appliqués adorned with blooms cover the gown, creating a striking and delicate appearance. The dress features a flowing tulle train, enhancing its dreamy...