Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 94 ITEMS
    • A1155W

      A1155W

      Simple yet striking, this dove satin ballgown will turn every head.
    • A1153L

      A1153L

      Sequin and pearl beaded lace appliques adorn the bodice of this sleeveless A-line gown.
    • A1105W

      A1105W

      Elegant Mikado shimmers alongside a Chantilly lace bodice to create a striking and timeless ballgown.
    • A1110L

      A1110L

      Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.
    • A1114NS

      A1114NS

      Ornate beading, glitter and pearlescent beaded lace appliqués are stitched into gorgeous floral and leaf patterns across the bodice and train of this A-line gown. Sister-style with No Slit to A1114.
    • A1108L

      A1108L

      The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork.
    • A1107L

      A1107L

      Undeniably eye-catching, the high-contrast lace appliqués create a dramatic, yet soft, effect against the sheer tulle of this A-line gown.
    • A1114

      A1114

      Ornate beading, glitter and pearlescent beaded lace appliqués are stitched into gorgeous floral and leaf patterns across the bodice and train of this A-line gown.
    • A1113T

      A1113T

      This detachable stretch Mikado train features a beautifully sculptural bow.
    • A1113

      A1113

      Statuesque and sparse, this jaw-dropping stretch Mikado gown features a beautifully sculptural detachable train.  This Allure Bridals A1113 gown is also available with detachable train A1113T sold separately. Shop both gown and train when you search...
    • A1110

      A1110

      Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.
    • A1109SL

      A1109SL

      This detachable lace sleeve is a gorgeous way to transition your bridal look from ceremony to reception.