Allure Bridals Dresses

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design. Whether you are looking for a timeless and traditional Allure gown or prefer something sleek, minimalist, and modern, you are sure to find a design you will fall in love with when you explore our collection of Allure Bridals dresses.

Let the team at Allure Bridals make your wedding day special with a gown that makes you look and feel incredible. Explore our elegant Allure dresses collection to find the wedding gown you’ve always dreamed of. Reach out to our team today to learn more about our options and find the perfect look for you and your entire wedding party.

Allure Bridals Dresses
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    • 68 ITEMS
    • 9914

      9914

      Ethereal layers of tulle and delicate blossoms intermingle across the bodice of this off-shoulder gown.
    • 9913

      9913

      Add an extra dash of drama with this head-turning fit and flare gown.
    • 9912

      9912

      Delicate illusion cap sleeves balance the sweetheart bodice of this timeless, shimmering lace ballgown.
    • 9911

      9911

      A stunning illusion back with a row of covered buttons along the train.
    • 9909

      9909

      Romantic floral motifs train the bodice and train of this sleeveless gown.
    • 9908

      9908

      This off-shoulder ballgown is a dream come true, with a shimmering satin finish.
    • 9903

      9903

      Subtle, traditional bridal beauty are the highlights of this strapless, sweetheart sheath gown.
    • 9902

      9902

      Ethereal lacy appliqués are strewn across the bodice, train and hemline of this off-shoulder A-line gown.
    • 9900

      9900

      A chic squared neckline is all things vintage-inspired elegance in this A-line gown.
    • 9815

      9815

      The jaw-dropping cutouts along the sides of this gown are softened by sheer illusion and stretch crepe.
    • 9813

      9813

      Simplicity and elegance combine with the Allure Bridals 9813 gown - part of our flagship Allure Bridals Collection. A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown. The small touches of feminine glamour...
    • 9811

      9811

      Allure 9811 Intricate, flattering, and breathtaking, the Allure 9811 nature-inspired wedding dress offers enchanting, nature-inspired motifs along a slimming bodice and beautifully flowing skirt. The stunning train on this gown gives the illusion of...