Collection: All Dresses
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D461 - Aurora
Awakened by love and guided by destiny, Aurora’s story reminds us that even the deepest dreams can bloom into something extraordinary. This satin A-line gown channels her fairytale grace with a sculpted bodice and basque waist, creating a regal, defined silhouette. Soft 3D floral appliqués blossom across the skirt like an enchanted forest coming to life, while the crescent neckline evokes the moment Aurora opens her eyes to a world renewed — a gown that celebrates hope, renewal, and the magic of dreams realized.
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R3863
This romantic ballgown features a V-neckline with slender straps and a natural waistline that flatters with ease. Dimensional and beaded sequin lace appliques layer over Chantilly lace and satin, adding depth and shimmer throughout. The full skirt finishes in a soft, floor-length hem for an effortlessly graceful silhouette. Please note: This style does not allow for custom changes.
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MJ960 - Ivy
Elegantly structured satin brocade composes the fit and flare silhouette of this strapless gown.
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MJ1157 - Ellington
Ellington pairs modern structure with refined softness, featuring a scoop neckline and wide, tailored straps that offer support and clean lines. Crafted from pebbled matte satin, the pleated ballgown skirt cinches at the natural waist and flows into a chapel-length train. Two small linear bows accent the open, plunging back—an architectural detail that adds quiet drama to this elegantly sculpted silhouette.
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MJ1157A - Ellington
In this variation of Ellington, the silhouette is reimagined in buttery dove satin for a smoother, more fluid finish. The scoop neckline and wide straps remain, offering clean support through the bodice, while the pleated ballgown skirt flows from a cinched natural waist. Two minimal linear bows accent the plunging back, adding a tailored, architectural touch to this effortlessly modern gown.
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Quick DeliveryMJ813 - Larissa
Classic in silhouette and detail, MJ813 Larissa’s statuesque lines are balanced by a full A-line skirt and dramatic front slit. This simple yet striking gown is part of our Madison James designer label, making it a stunning and romantic addition to our collection. From the flattering bodice to the gentle, elegant flow of the skirt around you. The Madison James Larissa wedding dress gives the impression of a skillfully crafted sculpture—turning you into a work of art on your wedding day. Find the MJ813 Larissa gown at your local Allure Bridals retailer today.
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Quick DeliveryMJ1065 - Gillian
The Gillian ballgown is composed of textured floral jacquard satin and finished with a bow along the back.
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MJ1053 - Gemma
Softly striped satin composes the preppy-chic Gemma gown, a V-neck, spaghetti strap ballgown featuring a classic bow back.
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M775
Soft and romantic, this modest A-line gown is crafted from satin and features flutter short sleeves with a gently sculpted sweetheart neckline. The silhouette flows with ease from a natural waist into a soft A-line skirt, finished with a chapel-length train that trails gracefully behind. Light, feminine, and effortlessly classic.
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F388 - Victoria
Modern and effortlessly polished, Victoria is a high-neck halter gown in liquid satin that drapes with quiet luxury. The delicately gathered neckline ties at the back and falls into soft streamers that trail to the waist, adding movement to the clean silhouette. A thin belt cinches the natural waist, completing the look with understated elegance. Please note: This style does not allow for custom changes.
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F388T - Victoria Train
Designed to pair with the sleek silhouette of the Victoria gown, this detachable liquid satin train adds a layer of fullness and fluid drama to the look. Draping effortlessly from the waist, it creates a soft A-line effect for the ceremony—then removes easily to reveal a chic, minimalist silhouette for the reception.
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F349 - Rose
The F349 Rose gown is an elegant part of our nature-inspired Wilderly collection. Rose's soft cowl bodice gives a peek at a sweetheart neckline and leads to a chic stretch satin sheath silhouette. Modern style meets timeless beauty in this stunning gown. Whether you’re planning an outdoor ceremony or a cozy indoor reception, the class and sophistication of this gown will turn heads. Try the F349 Rose wedding dress for yourself at an Allure Bridals retailer today.
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F366 - Tierney
The beautifully restrained satin sheath silhouette of the Tierney gown is balanced by a high neckline and stunning open cowl back.
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Collection: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.























