A classic satin A-line gown featuring a scoop neckline and elegant off-the-shoulder sleeves.

This strapless Mikado fit and flare gown is bridal minimalism, designed to perfection.

This dreamy, luminous ruched satin sheath gown is given a touch of texture with subtle ruching along the bodice.

This romantic ballgown features a V-neckline with slender straps and a natural waistline that flatters with ease. Dimensional and beaded sequin lace appliques layer over Chantilly lace and satin, adding depth and shimmer throughout. The full skirt finishes in a soft, floor-length hem for an effortlessly graceful silhouette. Please note: This style does not allow for custom changes.

This dove satin sheath gown features beaded dimensional appliques and a statement bow at the back.

This ballgown, composed of butter satin, features a gathered bodice and detachable off-shoulder sleeves, which lead to a sweet rosette detail at the back.

The glowing butter satin ballgown skirt of this elegant look is topped with a sequined, beaded lace applique bodice.

Elegantly structured satin brocade composes the fit and flare silhouette of this strapless gown.

A timeless silhouette like this strapless sheath looks absolutely incredible on every bride.

Ellington pairs modern structure with refined softness, featuring a scoop neckline and wide, tailored straps that offer support and clean lines. Crafted from pebbled matte satin, the pleated ballgown skirt cinches at the natural waist and flows into a chapel-length train. Two small linear bows accent the open, plunging back—an architectural detail that adds quiet drama to this elegantly sculpted silhouette.

In this variation of Ellington, the silhouette is reimagined in buttery dove satin for a smoother, more fluid finish. The scoop neckline and wide straps remain, offering clean support through the bodice, while the pleated ballgown skirt flows from a cinched natural waist. Two minimal linear bows accent the plunging back, adding a tailored, architectural touch to this effortlessly modern gown.

Classic in silhouette and detail, MJ813 Larissa’s statuesque lines are balanced by a full A-line skirt and dramatic front slit. This simple yet striking gown is part of our Madison James designer label, making it a stunning and romantic addition to our collection. From the flattering bodice to the gentle, elegant flow of the skirt around you. The Madison James Larissa wedding dress gives the impression of a skillfully crafted sculpture—turning you into a work of art on your wedding day. Find the MJ813 Larissa gown at your local Allure Bridals retailer today.

The Gillian ballgown is composed of textured floral jacquard satin and finished with a bow along the back.

Romantic lace cap sleeves and a high neckline soften the classic lines of this A-line gown.

Luminous satin, cut in a fit and flare silhouette and cowled at the neckline, composes the Felicity gown.

A striking high neckline, finished with a bow clasp, along with petite cap sleeves are the finishing touches of this understated bridal sheath gown.

Softly striped satin composes the preppy-chic Gemma gown, a V-neck, spaghetti strap ballgown featuring a classic bow back.

Soft and romantic, this modest A-line gown is crafted from satin and features flutter short sleeves with a gently sculpted sweetheart neckline. The silhouette flows with ease from a natural waist into a soft A-line skirt, finished with a chapel-length train that trails gracefully behind. Light, feminine, and effortlessly classic.

A beautifully draped cowl neck is the showpiece of this understated bridal sheath.

Beaded lace appliques adorn the cap sleeved bodice of this sheath gown.

This vintage-inspired ballgown features a Basque waist, cap sleeves and a statement bow at the back.

Modern and effortlessly polished, Victoria is a high-neck halter gown in liquid satin that drapes with quiet luxury. The delicately gathered neckline ties at the back and falls into soft streamers that trail to the waist, adding movement to the clean silhouette. A thin belt cinches the natural waist, completing the look with understated elegance. Please note: This style does not allow for custom changes.

Soft satin composes this cap sleeved sheath.

Designed to pair with the sleek silhouette of the Victoria gown, this detachable liquid satin train adds a layer of fullness and fluid drama to the look. Draping effortlessly from the waist, it creates a soft A-line effect for the ceremony—then removes easily to reveal a chic, minimalist silhouette for the reception.