The Hilton ballgown is jaw-dropping alone, with beaded and sequined lace appliques set over sparkling tulle, but it's truly spectacular when paired with lacy split bell sleeves. This Madison James MJ1017 gown is also available with detachable sleeves MJ1017SL sold separately. Shop both gown and detachable sleeves when you search for your local Madison James retailer today.

Ebony is a dazzling soft A-line gown with a pointed scoop neckline and delicately beaded lace appliques that trail across the bodice. Layers of sparkle tulle create subtle movement and light-catching depth in the skirt, while covered buttons run down the train for a polished, romantic finish. It’s a fresh, floral-forward take on ethereal elegance.

Ezra is a modern ballgown that pairs clean structure with airy texture. The scoop neckline and paneled bodice offer sculpted support through the natural waist, creating a strong, flattering frame. Below, the tiered handkerchief organza skirt brings lightness and dimension, adding movement and volume without weight. It’s equal parts architectural and ethereal. Please note: This style does not allow for custom changes.

Meet Farley: a flirtatious strapless ballgown in Mikado, adorned with a perfect bow at the bodice.

A removable off-shoulder shawl neckline lends a demure elegance to Femi, a strapless sweetheart sheath with dimensional floral appliques. Shawl sold separately as style MJ1117J.

Classic in silhouette and detail, MJ813 Larissa’s statuesque lines are balanced by a full A-line skirt and dramatic front slit. This simple yet striking gown is part of our Madison James designer label, making it a stunning and romantic addition to our collection. From the flattering bodice to the gentle, elegant flow of the skirt around you. The Madison James Larissa wedding dress gives the impression of a skillfully crafted sculpture—turning you into a work of art on your wedding day. Find the MJ813 Larissa gown at your local Allure Bridals retailer today.

Elodie is a luminous sheath gown that pairs beaded and sequin lace appliques with layers of shimmering sparkle tulle for multidimensional shine. The plunging sweetheart neckline highlights the sheer bodice, where exposed boning adds structure beneath the surface. Sleek and radiant, it's designed for the bride who wants to glow from every angle.

Eden is a soft A-line gown wrapped in sequin-embroidered lace over layers of sparkle tulle, offering a dimensional glow with every movement. The sheer bodice reveals an exposed boning corset beneath, blending delicacy with modern structure. A flowing skirt and chapel-length train complete the look—romantic, elevated, and effortlessly refined. Please note: This style does not allow for custom changes.

Halani is a stunning lace ballgown, traditionally designed with matte lace overlay across a sparkling tulle skirt.

Dimensional appliqued rosettes trail down Fenella's full ballgown skirt; this Mikado bridal gown is also accented with a floral-inspired off-shoulder neckline. Jacket style J53 sold separately.

Everyl features a strapless sweetheart neckline with a gathered twist at the bodice, offering soft structure and a subtle focal point. Dimensional lace appliques cascade from the bodice to the hips, adding depth and movement over the fitted silhouette. A sheer back with exposed boning and covered buttons leads into a chapel-length train, creating a romantic finish with just the right amount of edge.

Beaded and sequined appliques over filmy Chantilly lace impart the strapless Francesca sheath gown with a myriad of soft textures. A removable lace jacket features illusion sleeves and a high neckline. Jacket sold separately as MJ1101J.

Sleek and sculptural, Esme is a statement-making sheath gown crafted entirely from liquid sequins that catch the light with every movement. The structured bodice features a cat-eye neckline and softly gathered detailing, cinching at the natural waist before flowing into a clean, elongating skirt. It’s a modern silhouette with a high-shine finish—bold, confident, and unapologetically glamorous. Esme comes with a detachable sequin bow, that is also available separately as style B41. Can also be styled with overskirt, SK110, sold separately. 

The Gillian ballgown is composed of textured floral jacquard satin and finished with a bow along the back.

Erin is a modern sheath gown cut from lustrous Mikado, defined by clean lines and subtle texture. The scooped cat-eye neckline frames the top with soft structure, while delicate asymmetrical ruching shapes the bodice and skirt. Finished with a chapel-length train, this gown blends sculptural simplicity with refined elegance.

Esther is a soft A-line gown that balances structure and sparkle with ease. The plunging sweetheart neckline leads into a sheer bodice with exposed boning, adorned with sequin and beaded lace appliques that trail into the layered sparkle tulle skirt. A chapel-length train completes the look—radiant, romantic, and designed to captivate.

Lovely Frances's strapless sheath silhouette is embellished with subtle lace appliques over Chantilly lace.

Tones and textures intermingle as this strapless fit and flare gown, the Fayra, showcases beaded and sequined lace appliques over a floral glitter print and Chantilly lace.

Crisp shantung, pleated at a basque waistline, lends structure and elegance to the strapless Fialma ballgown. The sweetheart neckline keeps the bodice clean and classic, while the full skirt flows into a timeless, voluminous silhouette. This shantung ballgown wedding dress is for the bride who wants polished, understated elegance.

Subtly striking, Hera is a crepe bridal sheath appliqued with understated sequined, beaded dimensional lace over the glitter tulle of its strapless, sweetheart bodice.

The Vivien draws its inspiration from vintage 19th century gowns, with a crisp, gleaming taffeta framing the tiered A-line skirt and strapless sweetheart bodice.

Romantic in detail and effortless in spirit, Juliette is crafted from all over eyelash sheet lace with a soft A-line silhouette. The sheer bodice pairs alternating panels of lace and exposed boning beneath a sweetheart neckline, blending delicate texture with subtle structure. A thigh-high slit adds freedom of movement and a touch of flirtation—perfect for the bride who does things her own way.

Dreamy, bohemian fringed bell sleeves make a statement in our lacy Toni gown. This Wilderly F324 gown is also available with detachable sleeves F324SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

Hilma is sleek, modern, and subtly romantic. The stretch crepe sheath silhouette skims the figure with clean lines, accented by soft ruching for a flattering fit. A daring high slit adds movement and allure, while lace godets at the skirt introduce a touch of delicate texture. The straight strapless neckline keeps the look minimal and contemporary, and the detachable long lace sleeves offer the option for added coverage and styling versatility.