This strapless ballgown features a deep sweetheart neckline to striking effect.

Defy minimalism in this jaw-dropping sparkling tulle bridal ballgown, accented with sequined and beaded appliques and off-shoulder straps.

Trend-forward off-shoulder straps and exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath bridal gown.

Overblown leaves and blooms in soft matte lace overlays the traditional, full tulle skirt of this strapless bridal ballgown.

Leaves composed of beading and sequined lace trail down the bodice and full tulle skirt of this sleeveless bridal ballgown.

Beaded lace appliques and delicate tulle compose this strapless sheath gown, with matching detachable illusion sleeves. This Allure Bridals A1212 gown is also available with matching detachable sleeves A1212SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.

Finished with a pair of coordinating detachable sleeves, this shimmering, A-line tulle gown features soft matte lace appliques throughout. This Allure Bridals A1217 gown is also available with detachable sleeves A1217SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.

The loveliest bouquets of flowers sprinkle across the skirt and train of this A-line gown.

A delicately scalloped open back echoes the deep neckline of this lacy sheath gown. This Allure Bridals A1151 gown is also available with detachable sleeves A1151SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.

The true beauty is in the stunning back and train of this off-shoulder sheath gown, with beaded, sequined lace appliques trailing across the illusion back and hemline.

Structural and beautiful, this fit and flare Mikado gown is finished with a strapless, sweetheart bodice adorned with beaded and sequined lace appliques. It’s hard to beat the beauty of the A1319’s trumpet-style skirt or the elegance of the deep sweetheart neckline. This gown is the perfect option for any bride hoping to show off her figure during her walk down the aisle. The applique on the bodice is eye-catching, and the Mikado fabric enhances the luxurious look of the wedding dress.

Detachable tulle sleeves, designed with A1214 in mind.

This A-line tulle gown features matte lace appliques and a delicate beaded waistband.

Luxe tonal beading and sequined lace appliques adorn the bodice and illusion hem of this crepe bridal masterpiece.

Curve-hugging sequined appliques, along with symmetrical pearled beadwork, adorn this off-shoulder sheath to flawless effect.

The soft sheen of pearl beading pairs beautifully with the floral lace and sparkling tulle of this romantic, off-shoulder gown.

Brilliantly sparkling sequined appliques compose the strapless bodice of this traditional organdy ballgown. Pictured with Veil V061C.

When you want a soft, classic, and ethereal look for your big day, a lace wedding dress is the way to go. Allure Bridals 9808 wedding gown is a timeless lace sheath dress with low-back illusion details. The slim and flattering silhouette is a beautiful choice for any modern bride, while the exquisite lace appliqués add old-world elegance to your bridal look. This Allure Bridals 9808 gown is also available with detachable train 9808T sold separately. Shop both gown and train when you search for your local Allure Bridals retailer today.

High-contrast sequined lace appliques overlay the multilayered tulle skirting of this classic bridal ballgown.

The purest form of romance can be found in this strapless lace gown, replete with beaded, sequined floral motifs and a shimmering tulle A-line skirt.

Our Allure Romance collection embodies classical romance and timeless design—and the Allure Romance 3500 gown is no exception. An oversized floral motif adorns the bodice and wide off-shoulder straps of this classic tulle gown. Feel like royalty with the ethereal lacework and magnificently layered skirt of this dress. Whether you’re matching the natural theme of an outdoor wedding or walking down the aisle of an elegantly decorated chapel, the Allure Romance 3500 floral wedding gown will have you soaking up adoration as the center of attention. Try it on when you book your appointment with an Allure Bridals retailer today.

A stunning bridal jacket, designed with our A1168 gown in mind.

Blossoms and leafy vines fall down the bodice and skirt of this sleeveless A-line gown, settling on the hem.

A curve-hugging bodice, accented with a plunging sweetheart neckline, leads to the fit and flare silhouette of this strapless embroidered lace gown.