Bridgerton Wedding

Drawing from the shows’ opulent aesthetic and the bold, regal fashions of the character of Queen Charlotte, our Bridgerton wedding dresses bring romance and glamour to modern-day brides. The collection showcases a stunning array of bridal gowns, each capturing the essence of Shondaland’s series with intricate lace details, luxurious fabrics, and exquisite embellishments. 

Step into your timeless romance with vintage-inspired dresses incorporating elements like puffed sleeves, pleated basque waists, and classic lace florals. Alternatively, break boldly away from tradition with colors like elegant black or gentle mauve. Our Bridgerton-inspired wedding dress collection also includes designs with colorful floral embroideries to turn heads on your special day. Complete your look with elegant gloves or a romantic cape to truly embody the wonder and sophistication of the Regency era.  

Find the gown that makes you feel like royalty on your wedding day when you explore our Bridgerton wedding dresses online and book an appointment with an Allure Bridals retailer today. 

View Bridgerton Wedding

Allure Bridals

The Allure Bridals Collection is the brand family's flagship line, with design elements rooted in iconic, timeless bridalwear. Modern silhouettes and subtle nods to current trends keep the Allure Bridals Collection glamorous, eye-catching, and perennially wearable.

At Allure Bridals, our priority has always been delivering high-quality gowns and unforgettable experiences to brides. Our Allure Collection represents all the values we hold dear: thoughtful designs, beautiful details, and the chance to be a part of your dream wedding. From minimalist gowns to classic ballgowns, our stunning range of designs makes it easy for every bride to find a gown she can fall in love with. Explore romantic features like flowy tulle skirts, intricate Chantilly lace, and eye-catching sequined or beaded appliques. The Allure Bridals Collection has gowns to suit any season, theme, or personal sense of style. Explore our jaw-dropping gowns today and find an Allure Bridals retailer near you to try on the dress of your dreams.

View Allure Bridals

Allure Couture

The Allure Couture Collection embodies the opulence of a bygone era, with vintage-inspired beading, dreamy appliqués and regal detail work — all combining for a dazzlingly dramatic effect. Every detail of our Couture wedding dresses exists to make you feel like the stunning star you were always meant to be. Whether you want a timeless ballgown look or to bask in the luxurious detail of beading and lace, our dreamy wedding dresses create an air of elegance and sophistication on your special day.

View Allure Couture

Allure Romance

Our most dreamy collection of romantic wedding dresses, Allure Romance, continues to embody the restraint and timelessness of classic bridal design. Frothy tulle skirts and lacy bodices combine to lend the collection a floral effect: a wedding-perfect bouquet of romantic bridal gowns.

View Allure Romance

Allure Modest

Our Modest collection is dedicated to providing fuller-coverage designs alongside outstanding detailing, fabrics and modern silhouettes. Each of the gowns features shoulder coverage, whether from a cap or full length sleeve, as well as higher necklines and opaque fabrics along the back.

View Allure Modest

Madison James

When you choose a gown from our Madison James bridal designer label, you’ll choose a bridal look that makes you look and feel magical on your wedding day. Our expertly chosen materials and breathable, lightweight designs will keep you cool and comfortable as you get ready with your bridal party, say “I do,” and dance the night away with your loved ones.

Our Madison James wedding dresses are thoughtfully crafted, so you'll look and feel amazing. We carefully select light, fabulous fabrics – ones that feel soft against your skin, that never weigh you down, and that stretch and move with you. The Madison James bridal line includes an exquisite range of styles, including ethereal tulle ballgowns, chic sleeveless sheath dresses, and so much more. Whether you’re looking for opulence or minimalism, you can find a stunning gown to match your sense of style when you explore this collection.

View Madison James

Disney Fairy Tale Weddings

Growing up, you imagined a princess wedding gown and dreamed of the day your special someone would step into your story. Now that day has arrived, and you're getting ready to begin your own real-life happily ever after. Start the next chapter of your life in a dress beyond your imagination - one with magic in every thread. Allure Bridals offers a mesmerizing collection of enchanting wedding dresses inspired by the timeless magic of your favorite fairy tales. Each gown features gorgeous, meticulous designs that capture the essence of beloved characters and stories, bringing a touch of whimsy and romance to every bride's special day. From the elegance of Cinderella to the daring spirit of Jasmine, these Disney fairy tale wedding dresses evoke the essence of cherished Disney heroines, allowing brides to embody their favorite princess on their wedding day.

Visit Allure Bridals today and complete your happily-ever-after with a dreamlike selection of princess wedding dresses that seamlessly blend modern sophistication with classic fairy tale charm. Browse our Disney fairy tale wedding dress collection for a selection of princess inspired wedding dresses designed to make your fairy tale wedding dreams a reality.

View Disney Fairy Tale Weddings

Wilderly Bride

From the elegance and detail of an unfurling flower to the sweet serenity of a quiet clearing in the woods, nature is full of wonder and beauty. Our flowy, nature-inspired wedding dresses seek to bring that beauty into your special day. The Allure Wilderly Bride collection draws on a wealth of inspiration found in nature, from floral lace to sharper leaf-like patterns. Fluid skirts and the occasional ruffle mimic the movement of water, while more structured bodices add balance. High fashion meets the undeniable beauty of Mother Nature with Wilderly Bride. Taken from the Earth - crafted with fluidity and grace- Wilderly gowns appear as lace focused, refined bohemian. For our brides with a wandering spirit, welcome to Wilderly.

View Wilderly Bride


Boldly curated with European Bridal in mind, the Abella bridal collection breathes elegance. With maximal trains and glistening opulence, Abella is inherently beautiful. Whether you’re planning a destination wedding or simply want to add an extra touch of sophistication to your ceremony, our Abella wedding dresses are the perfect choice for your big day. From the intricate lace details to the luxurious fabric draping, every dress in the Abella collection is a testament to the artistry and craftsmanship synonymous with Allure Bridals.

Explore a stunning array of Abella wedding dresses that encapsulate the essence of understated luxury and unparalleled beauty. Whether you’re looking for the charm of a classic romance or the bold look of something chic and modern, you can find a gorgeous design that captures your individual style and vision for your special day. Find an Allure Bridal retailer near you and shop charming wedding gowns with the finest threading & utmost details - made for your special day..

View Abella

Disney Villain Weddings

In the Villains collection, you won’t even need a magic mirror to confirm — being bad never looked so good.
View Disney Villain Weddings


The Allure Bridesmaids collection offers a wide selection of bridesmaids gowns and maid of honor dresses—so everyone looks and feels their best walking down the aisle! From classic strapless chiffon to chic matte crepe sheath gowns, we have something for everyone.

View Bridesmaids