Allure Bridals
Allure Couture
Allure Romance
Allure Modest
Madison James
Disney Fairy Tale Weddings
Growing up, you imagined a princess wedding gown and dreamed of the day your special someone would step into your story. Now that day has arrived, and you're getting ready to begin your own real-life happily ever after. Start the next chapter of your life in a dress beyond your imagination - one with magic in every thread. Browse our Disney Fairy Tale Weddings collection for a selection of princess inspired wedding dresses designed to make your fairy tale wedding dreams a reality.
Wilderly Bride
Abella
Bridesmaids
The Allure Bridesmaids collection offers a wide selection of bridesmaids gowns and maid of honor dresses—so everyone looks and feels their best walking down the aisle! From classic strapless chiffon to chic matte crepe sheath gowns, we have something for everyone.