Allure Bridals
The Allure Bridals Collection is the brand family's flagship line, with design elements rooted in iconic, timeless bridalwear. Modern silhouettes and subtle nods to current trends keep the Allure Bridals Collection glamorous, eye-catching and perennially wearable.
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Allure Couture
The Allure Couture Collection embodies the opulence of a bygone era, with vintage-inspired beading, dreamy appliqués and regal detail work — all combining for a dazzlingly dramatic effect. Every detail of our Couture wedding dresses exists to make you feel like the stunning star you were always meant to be. Whether you want a timeless ballgown look or to bask in the luxurious detail of beading and lace, our dreamy wedding dresses create an air of elegance and sophistication on your special day.
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Allure Romance
Our most dreamy collection of romantic wedding dresses, Allure Romance, continues to embody the restraint and timelessness of classic bridal design. Frothy tulle skirts and lacy bodices combine to lend the collection a floral effect: a wedding-perfect bouquet of romantic bridal gowns.
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Allure Modest
Our Modest collection is dedicated to providing fuller-coverage designs alongside outstanding detailing, fabrics and modern silhouettes. Each of the gowns features shoulder coverage, whether from a cap or full length sleeve, as well as higher necklines and opaque fabrics along the back.
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Madison James
Our dresses are thoughtfully crafted, so you'll look and feel amazing. We carefully select light, fabulous fabrics – ones that feel soft against your skin, that never weigh you down, and that stretch and move with you.
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Disney Fairy Tale Weddings
Growing up, you imagined a princess wedding gown and dreamed of the day your special someone would step into your story. Now that day has arrived, and you're getting ready to begin your own real-life happily ever after. Start the next chapter of your life in a dress beyond your imagination - one with magic in every thread. Browse our Disney Fairy Tale Weddings collection for a selection of princess inspired wedding dresses designed to make your fairy tale wedding dreams a reality.
Wilderly Bride
From the elegance and detail of an unfurling flower to the sweet serenity of a quiet clearing in the woods, nature is full of wonder and beauty. Our flowy, nature-inspired wedding dresses seek to bring that beauty into your special day. The Allure Wilderly Bride collection draws on a wealth of inspiration found in nature, from floral lace to sharper leaf-like patterns. Fluid skirts and the occasional ruffle mimic the movement of water, while more structured bodices add balance. High fashion meets the undeniable beauty of Mother Nature with Wilderly Bride. Taken from the Earth - crafted with fluidity and grace- Wilderly gowns appear as lace focused, refined bohemian. For our brides with a wandering spirit, welcome to Wilderly.
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Abella
Boldly curated with European Bridal in mind, the Abella collection breathes elegance. With maximal trains and glistening opulence, Abella is inherently beautiful. Shop charming wedding gowns with the finest threading & utmost details - made for your special day.
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Bridesmaids
The Allure Bridesmaids collection offers a wide selection of bridesmaids gowns and maid of honor dresses—so everyone looks and feels their best walking down the aisle! From classic strapless chiffon to chic matte crepe sheath gowns, we have something for everyone.