Collection: Ball-Gown Wedding Dresses

Leaves composed of beading and sequined lace trail down the bodice and full tulle skirt of this sleeveless bridal ballgown.

Sequin and pearl beaded lace appliques adorn the bodice of this sleeveless A-line gown.

The Allure A1108 elegant wedding gown strikes a perfect balance of modest charm and modern style, creating a breathtaking, timeless look for your wedding day. The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork. Flowy, natural, and graceful, every detail of this gown is designed to make you feel like a goddess on your big day. Make the Allure A1108 nature-gown part of your dream wedding when you shop at your local Allure Bridals retailer.

Soft asymmetric pleating lends a statuesque elegance to this strapless Mikado gown.

Overblown leaves and blooms in soft matte lace overlays the traditional, full tulle skirt of this strapless bridal ballgown.

Brilliantly sparkling sequined appliques compose the strapless bodice of this traditional organdy ballgown. Pictured with Veil V061C.

Glamorous from head to toe, this Mikado ballgown is artfully draped and paired with a sparkling beaded strapless bodice.

Textured leaves and vines climb the bodice and sheer back of this strapless gown.

Simplicity and elegance combine with the Allure Bridals 9813 gown - part of our flagship Allure Bridals Collection. A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown. The small touches of feminine glamour enhance this modern, minimalist design to create a gown that strikes the perfect balance of class and extravagance. Make the Allure Bridals 9813 minimalist wedding gown part of your dream wedding when you shop today at your local retailer.

Simplicity and elegance combine with the Allure Bridals 9813 gown - part of our flagship Allure Bridals Collection. A crisp finish and subtle sheen are beautifully in harmony in composing this sleeveless ballgown. The small touches of feminine glamour enhance this modern, minimalist design to create a gown that strikes the perfect balance of class and extravagance. Make the Allure Bridals 9813 minimalist wedding gown part of your dream wedding when you shop today at your local retailer.

Regal dove satin, paired with sequined lace appliques, crafts a bridal ballgown worthy of royalty.

Bouquets of roses trail down the bodice and full skirt of this off-shoulder gown.

Leaves composed of beading and sequined lace trail down the bodice and full tulle skirt of this sleeveless bridal ballgown.

Defy minimalism in this jaw-dropping sparkling tulle bridal ballgown, accented with sequined and beaded appliques and off-shoulder straps.

This off-shoulder ballgown is a dream come true, with a shimmering satin finish complemented by a textured bodice featuring metallic threading and dimensional appliqués.

Elegant Mikado shimmers alongside a Chantilly lace bodice to create a striking and timeless ballgown.

Luxurious embroidered Mikado shimmers and dances in the light, as structured boning, a subtle strapless neckline and a beautifully draped ballgown skirt align in perfect harmony.

Scattered lacy leaves seem to sway with the motion of this elegant A-line gown's sparkling tulle skirt.

The Allure 9956 is a romantic A-line wedding dress showcases floral beauty. Lacy appliqués adorned with blooms cover the gown, creating a striking and delicate appearance. The dress features a flowing tulle train, enhancing its dreamy allure. The combination of florals, lace, and tulle embodies a captivating and ethereal bridal look.

Sprays of wildflowers cover the bodice and hemline of this A-line gown.

Ornate scrolling embroidery tops the off-shoulder bodice of this gown.

Lacy flowers trail down the illusion sleeves and bodice of this romantic gown.

Defy minimalism in this jaw-dropping sparkling tulle bridal ballgown, accented with sequined and beaded appliques and off-shoulder straps.

Fall in love all over again when you see the sequined lace appliques layered over the delicate Chantilly lace of this romantic lace ballgown. A translucent removable lace sleeve adds an off-shoulder effect.