Illusion paneling along the strapless bodice allows the matte lace seen throughout Becca's A-line silhouette to truly shine.

Patterned, sequined lace composes Noella's strappy sheath silhouette, and is featured in the gown's detachable puffed sleeves. This Wilderly F323 gown is also available with detachable sleeves F323SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

Detachable lace sleeves, designed with Noella in mind.

Dreamy, bohemian fringed bell sleeves make a statement in our lacy Toni gown. This Wilderly F324 gown is also available with detachable sleeves F324SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

Removable fringed lace sleeves, designed with Toni in mind.

A gracefully draped cowl back, with a peek of lace, accents the perfect simplicity that is the Ava gown.

Beaded and sequined lace trail down the strapless, sweetheart bodice of Delilah, a tulle bridal ballgown.

Amara features a sleek, A-line chiffon skirt, along with matte lace along the gown's sleeveless bodice.

A corded tie back accents the femininity and simplicity of F330 Brooklyn, a lace bridal sheath gown. The lace detailing creates a rich and regal look that will make you feel like a queen as you walk down the aisle, while the elegant back and silhouette offer bold beauty. Embrace your unique style on your special day when you try the F330 Brooklyn gown for yourself. Visit a local Allure Bridals retailer to see this and other breathtaking gowns in the Wilderly collection.

Find the perfect dress for your happily ever after with the F344 Azalea wedding gown. An architectural scooped strapless neckline, composed of artfully draped chiffon, provides a gorgeous contrast to Azalea's corded lace sheath silhouette. The result is a beautifully detailed gown that is as delicate as the azalea flower itself. Intricate, flattering, and graceful, this dress is a breathtaking choice for both traditional and contemporary weddings. Bring a sense of natural beauty to your wedding look when you try the F344 Azalea gown at your local Allure Bridals retailer.

The F348 Peony gown is composed of dreamy draped crepe and accented by an off-shoulder strap. This gown is both playful and gentle. It will look as beautiful during your elegant walk down the aisle as it does when dancing to your favorite songs at the reception. Embody the richness and charm of this beautiful flower when you try the gown for yourself. Ask for the F348 Peony dress at your local Allure Bridals retailer today.

The F349 Rose gown is an elegant part of our nature-inspired Wilderly collection. Rose's soft cowl bodice gives a peek at a sweetheart neckline and leads to a chic stretch satin sheath silhouette. Modern style meets timeless beauty in this stunning gown. Whether you’re planning an outdoor ceremony or a cozy indoor reception, the class and sophistication of this gown will turn heads. Try the F349 Rose wedding dress for yourself at an Allure Bridals retailer today.

The Vivien draws its inspiration from vintage 19th century gowns, with a crisp, gleaming taffeta framing the tiered A-line skirt and strapless sweetheart bodice.

A stretch tulle bolero, designed with our Olivia gown in mind.

The Marilyn features luminous stretch satin, topped with an elbow-length flutter sleeve and covered buttons down the train.

Retro plisse composes the chic, minimalist Lucille bridal sheath, with a removable set of trailing split sleeves for added drama.

Plisse split sleeves, designed with the Lucille gown in mind.

Tulle and cotton lace blooms are the perfect marriage in our strapless Astor ballgown. Photographed with neckscarf, CP70A, sold separately. 

The beautifully restrained satin sheath silhouette of the Tierney gown is balanced by a high neckline and stunning open cowl back.

It'll be all eyes on the bride in the Hayworth, a long sleeved, off-shoulder Chantilly lace sheath gown.

An elegant peaked strapless bodice, subtly ruched, imparts the Bacall crepe sheath a timeless sophistication.

The simplicity of Hedy's A-line silhouette and straight strapless neckline is beautifully offset by the ruched tulle overlay against delicate cotton lace.

Romantic in detail and effortless in spirit, Juliette is crafted from all over eyelash sheet lace with a soft A-line silhouette. The sheer bodice pairs alternating panels of lace and exposed boning beneath a sweetheart neckline, blending delicate texture with subtle structure. A thigh-high slit adds freedom of movement and a touch of flirtation—perfect for the bride who does things her own way.

Graceful and grounded, Josephine features a high illusion neckline and all over sheet lace in a slim sheath silhouette. A natural waistline creates gentle definition, while the scalloped lace hem adds a romantic finish with just a hint of vintage charm. It's an effortlessly refined look for the bride who values quiet detail over drama.