Introducing the Zinnia gown: an ultra-romantic off-shoulder sheath gown composed of rosette sheet lace. This beautiful floral gown boasts the vibrant charm and endearing playfulness of a zinnia plant. Like all the dresses in our Wilderly collection, the F345 Zinnia gown is perfect for outdoor ceremonies and receptions. However, the detailed lacework and stunning silhouette also create a timeless look that suits any gorgeous indoor venue. Fall in love with the F345 Zinnia wedding dress when you visit Allure Bridals today.

Like the delicate petals of its namesake, the F346 Lily gown flows elegantly, creating a gently captivating look. Lily's soft crepe chiffon sheath silhouette pairs a simple ballet neckline with full-length off-shoulder sleeves and a draped back. This simple yet alluring gown strikes a perfect balance between innocence and romance. Step into your happily ever after with a gown that shows off who you are and what you love. Try the F346 Lily gown and explore the rest of our Wilderly collection at an Allure Bridals retailer near you.

Soft, floral sheet lace abounds in the F347 Gardenia gown, which also features a detachable lace sleeve to create a versatile look for any season and any style. The intricate floral motifs create a sense of wild, natural beauty with this gown, making it perfect for outdoor weddings or nature-inspired themes. Available in both black and white, our F347 Gardenia wedding dress suits both the timeless beauty of a traditional wedding and the bold style of a modern bride. See what works for you when you try on the dresses at an Allure Bridals retailer.

A detachable lace sleeve, designed with our Gardenia gown in mind.

The F348 Peony gown is composed of dreamy draped crepe and accented by an off-shoulder strap. This gown is both playful and gentle. It will look as beautiful during your elegant walk down the aisle as it does when dancing to your favorite songs at the reception. Embody the richness and charm of this beautiful flower when you try the gown for yourself. Ask for the F348 Peony dress at your local Allure Bridals retailer today.

The F349 Rose gown is an elegant part of our nature-inspired Wilderly collection. Rose's soft cowl bodice gives a peek at a sweetheart neckline and leads to a chic stretch satin sheath silhouette. Modern style meets timeless beauty in this stunning gown. Whether you’re planning an outdoor ceremony or a cozy indoor reception, the class and sophistication of this gown will turn heads. Try the F349 Rose wedding dress for yourself at an Allure Bridals retailer today.

The Vivien draws its inspiration from vintage 19th century gowns, with a crisp, gleaming taffeta framing the tiered A-line skirt and strapless sweetheart bodice.

This two piece crepe Sophia set is both understated and bold; fluid, sparkling beaded fringe embellishes the waistline of the cropped bodice. Available in both a long and mini-skirt opttion.

A stretch tulle bolero, designed with our Olivia gown in mind.

The Marilyn features luminous stretch satin, topped with an elbow-length flutter sleeve and covered buttons down the train.

Retro plisse composes the chic, minimalist Lucille bridal sheath, with a removable set of trailing split sleeves for added drama.

Plisse split sleeves, designed with the Lucille gown in mind.

Tulle and cotton lace blooms are the perfect marriage in our strapless Astor ballgown. Photographed with neckscarf, CP70A, sold separately. 

The beautifully restrained satin sheath silhouette of the Tierney gown is balanced by a high neckline and stunning open cowl back.

Coquettish Brigitte features a boned Alençon lace bodice, finished with frilled straps, atop an A-line tulle skirt.

It'll be all eyes on the bride in the Hayworth, a long sleeved, off-shoulder Chantilly lace sheath gown.

An elegant peaked strapless bodice, subtly ruched, imparts the Bacall crepe sheath a timeless sophistication.

Embroidered chiffon lace lends a soft texture to the sleeveless sheath silhouette of our Greer gown.

Tallulah's classic A-line silhouette pairs a chiffon skirt with a sleeveless embroidered lace bodice.

The simplicity of Hedy's A-line silhouette and straight strapless neckline is beautifully offset by the ruched tulle overlay against delicate cotton lace.

Romantic in detail and effortless in spirit, Juliette is crafted from all over eyelash sheet lace with a soft A-line silhouette. The sheer bodice pairs alternating panels of lace and exposed boning beneath a sweetheart neckline, blending delicate texture with subtle structure. A thigh-high slit adds freedom of movement and a touch of flirtation—perfect for the bride who does things her own way.

Graceful and grounded, Josephine features a high illusion neckline and all over sheet lace in a slim sheath silhouette. A natural waistline creates gentle definition, while the scalloped lace hem adds a romantic finish with just a hint of vintage charm. It's an effortlessly refined look for the bride who values quiet detail over drama.

Sleek and unfussy, Buchanan is crafted from liquid satin that drapes like a dream. A scoop neckline and delicate spaghetti straps keep the look pared-back and clean, while a feminine bow detail at the waist adds just the right amount of charm. The soft, sweep train trails behind with quiet grace—perfect for the bride who believes less truly is more. Please note: This style does not allow for custom changes. This style is also available in a matte crepe fabrication, as Style F382ANC. 

Delicate and quietly detailed, Cecilia is a soft A-line gown crafted from all over Chantilly lace. The bodice features subtle exposed boning beneath a soft Basque waistline, with slender spaghetti straps that keep the silhouette light and effortless. It's a naturally romantic look with just enough structure to feel intentional, never overdone.