We partnered with Generation Tux to create a bold new shade of our most popular color pallet. Equipped with Coolmax® moisture wicking breathable fabric and Sorona® stretch fiber construction for added comfort. The Allure Dark Blue Suit is the superior and most comfortable choice your wedding or event.

We partnered with Generation Tux to revive an old classic and give it a new modern look and feel. Equipped with Coolmax® moisture wicking breathable fabric and Sorona® stretch fiber construction for added comfort. Our Allure Dark Brown Suit is the superior and most comfortable choice for your wedding or event.

Luxe velvet in a striking deep aqua hue lends richness and sheen to our Venice Velvet Shawl Lapel Jacket. The smooth shawl lapel adds a refined touch, while the tailored fit creates a sharp, modern silhouette. Perfect for weddings, formal events, and special occasions, this jacket offers a bold alternative to traditional black or navy, ensuring you stand out in style. Pair it with matching trousers for a coordinated look or contrast with classic black for a statement ensemble.

Modern, stylish, and unexpectedly versatile, the Denim Blue Notch Lapel Suit adds a fresh pop of color to wedding and special event attire. The rich denim blue shade offers a contemporary alternative to classic neutrals, standing out without overpowering your overall look. Designed with a tailored fit and timeless notch lapel, it delivers a sharp, polished silhouette that works for grooms, groomsmen, or guests. Pair it with light or dark accessories to create a look that’s uniquely yours—perfect for both daytime and evening celebrations.

A modern twist on classic formalwear, this tuxedo jacket pairs a rich denim blue fabric with a sharp black satin peak lapel. The tailored fit creates a sleek, polished silhouette, perfect for weddings, galas, and special events where style makes a statement.

The Classic Tan Peal Lapel suit offers a fresh, modern take on traditional formalwear. Crafted from Performance Stretch Coolmax® Fabric, it delivers breathable comfort, moisture-wicking technology, and exceptional flexibility—so you look sharp and feel at ease all day. The tailored fit and soft tan hue create a polished yet relaxed look, making it a popular choice for weddings, destination celebrations, and special events where a black suit might feel too formal. Easy to style with a range of shirt, tie, and accessory colors, this suit blends timeless design with performance-driven comfort.

Our Tiana-inspired gown is dazzling and classically beautiful. The detailed ballgown is saturated in petite blossoms and delicate vines handsewn from thousands of sparkling sequins on soft tulle creating the twinkling effect of fireflies at night. The sequined, Venise lace bodice features an inner, stretch corset that hugs and flatters. Delicate bodice straps support a generous skirt and train creating a gorgeously, feminine silhouette.

The timeless Aurora Platinum ballgown truly dazzles, with airy, beaded lace appliques clustered down the train in eye-catching floral 'briar rose' inspired detail. The striking neckline offers a sparkling focal point and reminiscent of Aurora's regal silhouettes. Shown with matching veil, DV01, sold separately. 

Embody the grace, intelligence, and courage of one of the world’s most famous heroines with the DP272 Belle dress from Allure Bridals. Paying tribute to the 30th anniversary of Disney's 'Beauty and the Beast', the Belle-inspired wedding gown is pure glamour. Rose and floral appliques, crystals, and sequins adorn the bodice and trail across the illusion sleeves, making this gown a work of art. Shown with matching veil, DV02, sold separately. 

The Cinderella Platinum ballgown is a dream come true! Inspired by Cinderella's magical transformation, this graceful gown is embellished with intricate silver embroidery, delicate crystals adorn a strapless bodice and trail down the full ballgown skirt. All you need to complete the look is a pair of glass slippers! Shown with matching veil, DV03, sold separately. 

Inspired by Jasmine's bold and adventurous spirit, this Platinum gown's luxurious stretch Mikado fitted silhouette features silver colored embroidery and crystal beadwork that start at the bodice and symmetrically trail down the waistline and hips, leading to a breathtaking illusion train. Show with matching veil, DV04C, sold separately.

Capturing Snow White's grace and beauty, this Platinum ballgown features embroidered lace, seed beads, crystals and three-dimensional 'apple blossoms' scattered across sparkle tulle. A sweetheart neckline and organza bow is the finishing touch to this romantic, timeless gown. Shown with matching veil, DV05, solde separately. 

The Ariel-inspired Platinum A-line gown features a delicate halter neckline and beaded illusion keyhole back, while the skirt is adorned with glittering beaded fronds, gently swaying like the ocean’s tide. Pearl buttons and a beaded belt finish the look.

With its graceful A-line silhouette, fitted bodice and subtle scooped square neckline, the Aurora-inspired Platinum gown features mesmerizing beaded floral appliqués across a layer of shimmering Swiss dot tulle. A truly regal gown.

The iconic rose motif can be seen throughout the elegant Belle-inspired Platinum ballgown, with beaded lace appliqués, glitter brocade, a modified sweetheart neckline is finished with a soft drape sleeve.

A pearlescent satin finish draws the eye to the timeless beauty of the Cinderella-inspired Platinum ballgown, which features texturized embroidered clusters of beaded blossoms, along with off-shoulder cap sleeves.

The Snow White-inspired Platinum ballgown features shimmering dimensional floral and sequin appliqués, reminiscent of iconic apple blossoms, scattered across the bodice and waistline and trailing down the gown to pool along the hemline. Shown with Veil DV20, sold separately. 

Beautiful, regal, and radiant, the DP350 Ariel dress sparkles like the morning sun illuminating the ocean waves. This Ariel Platinum gown is a beauty of a sheath silhouette with ocean-inspired pearlescent off-shoulder drape, accented by a sweetheart neckline and v-back.

Turn your walk down the aisle into a walk through an enchanted wood with the gorgeous DP351 Aurora-inspired wedding dress from Allure Bridals. The dreamy Aurora Platinum gown features a timeless tulle-lined ballgown silhouette accented by Chantilly lace briar rose inspired floral appliqués and a sweetheart neckline. Detachable tulle bishop sleeves are the perfect finishing touch.

The Cinderella Platinum detachable train, composed of gorgeous scattered sequin sparkle tulle with carriage inspired beaded lace appliqués truly transform the look.

Inspired by Jasmine's bold and adventurous spirit, the Platinum gown is silhouetted in slim sheath lines and features a sparkling tulle lining, meticulous beaded appliques with a halter neckline and keyhole back detail.

Inspired by nature, the Pocahontas Platinum gown features delicately strewn patterned leaf appliques throughout, stunning illusion sleeves and matching v-neck and open back.

The Snow White inspired Platinum ballgown features gorgeous unique sparkle tulle sleeves with a puff detail at the shoulder, along with dimensional tulle woodland floral inspired appliqués and intricate beadwork.

Capturing Tiana's grace and confidence, the Platinum sparkle tulle ballgown shimmers like fireflies at night and features a lovely v-neckline and rounded v-back, detailed with lace trim along the neckline and sleeve and beaded magnolia-inspired floral lace appliqués.