Press Release May 2023



Memphis, TN – May 15, 2023 - Premier bridalwear designer Allure Bridals is proud to announce its collaboration with Shondaland's hit Netflix series, Bridgerton and Queen Charlotte: A Bridgerton Story, and Emmy winning costume designer Lyn Paolo. Together they have created a collection of bridal gowns inspired by the sumptuous style of the Bridgerverse and by the multifaceted character of Queen Charlotte herself.

Lyn Paolo is a longtime member of the Shondaland family, working on projects including Scandal, How To Get Away With Murder, Inventing Anna and most recently as the Costume Designer for Queen Charlotte: A Bridgerton Story. Her inclusion in Shondaland’s Seat At The Table initiative, where the company partners with artists to create consumer products that are both representative of the creators’ work on their respective shows as well as the creators themselves, makes her the second costume designer to be selected. Lyn serves as Shondaland's creative director and designer on the Allure Bridals collection, putting her creative spin on each gown and custom designing three gowns within the collection.

Drawing from the shows’ opulent aesthetic and the bold, regal fashions of the character of Queen Charlotte, this collaboration brings romance and glamour to modern-day brides. The collection will showcase a stunning array of bridal gowns, each capturing the essence of Shondaland’s series with intricate lace details, luxurious fabrics, and exquisite embellishments.

Allure Bridals is thrilled to work alongside Lyn Paolo, the renowned costume designer. Known for exceptional talent in creating breathtaking, historically inspired costumes, Paolo's designs for Queen Charlotte have become a hallmark of the show's distinctive style. Her expertise and creative vision have been instrumental in bringing the Georgian Era (Queen Charlotte: A Bridgerton Story) and Regency Era (Bridgerton) inspired bridal line to life.

Allure has released three exclusive sketches from the collaboration, as designed by Lyn Paolo. The sketches showcase the attention to detail and craftsmanship seen throughout the collection — details that promise to make brides feel like they have stepped into their own Georgian and Regency era romances.

The collection is set to debut in December 2023, just in time for engaged couples to plan their dream Bridgerverse inspired weddings. Prices will range from $1,600 - $3,000 and sold in bridal salons worldwide.

"We are incredibly excited to collaborate with Netflix, Shondaland and Lyn Paolo to bring the enchanting Bridgerverse to brides," said Kelly Crum, CEO of Allure Bridals. "The intricate details, lavish fabrics, and timeless elegance of Queen Charlotte and the ton’s fashion are a perfect fit for our bridal gowns, and we can't wait to unveil this special collection to brides around the world."

"Shondaland values the relationship we've cultivated with Lyn over the past 10 years,” said Sandie Bailey, Shondaland’s Chief Innovation and Design Officer. “To bring her into our Seat at the Table initiative and work alongside her on such a beautiful bridal collection was incredibly inspiring. Her artistry shines in the elegant lines of Queen Charlotte: A Bridgerton Story costumes and we are excited to be able to bring the same romance and sophistication of Lyn's designs to the market place with such highly valued leaders in the bridal space, Allure Bridals."

​​"It has been such an honor and a joy to work with the amazing team at Allure who were so supportive and collaborative during the design process,” said Lyn Paolo. “Sandie Bailey from Shondaland was instrumental in the development of this collaboration and the Netflix team were valued partners in bringing the bridal collection to the Bridgerton/Queen Charlotte world. As always, there would be nothing without Shonda Rhimes, who is and always has been a Costume Designers' dream writer/producer. I love the worlds that she creates and it is an absolute delight to fill those worlds with beautiful costumes. Now I am excited to help design beautiful gowns inspired by the world she has created for today's beautiful brides."


LINK, Three sketches of the Queen Charlotte gowns as designed by Lyn Paolo

LINK, Lyn Paolo headshot

About Allure Bridals:
Allure Bridals has been a leader in the bridal industry for over 20 years, creating exquisite bridal gowns that capture the dreams and desires of brides around the world. Known for their exceptional craftsmanship, attention to detail, and innovative designs, Allure Bridals offers a wide range of bridal gowns for every style and budget, making dreams come true for brides on their special day.

About Shondaland:

Shondaland is the global media company founded by award-winning writer and producer Shonda Rhimes. The company fearlessly entertains through storytelling with content for film, streaming, audio, digital and editorial as well as brand partnerships, merchandise and experiences. Shondaland has an exclusive partnership with Netflix where it produces streaming content for the media company, including the record-breaking series “Bridgerton,” ''Inventing Anna,” “Dance Dreams: Hot Chocolate Nutcracker,” the highly anticipated upcoming Bridgerton spinoff series “Queen Charlotte: A Bridgerton Story” and “The Residence”. In 2017, Shondaland launched the editorial website followed by the creation of Shondaland Audio in 2019.  Shondaland was launched in 2005 with the groundbreaking series “Grey’s Anatomy.”

Media Contact: 

Brittany Massey 

Alyssa Schimel