Collection: Colorful Wedding Dresses

All the romance of realistic blossoms and trailing vines are embodied in our Madison James Johnny Gown - perfect for a secret garden wedding. Magical floral motifs decorate the sheer bodice and flow down the skirt of the MJ900 Johnny dress, covering you in a cascade of flowers. The charming combination of an A-line silhouette and flowery cap sleeves delivers a light and sophisticated look for your special day. Try the MJ900 Johnny gown on for yourself when you book an appointment at your local Allure Bridals retailer.

Whimsical and romantic, this A-line gown features embroidered lace appliques scattered across layers of soft tulle. The sweetheart neckline and delicate spaghetti straps frame the bodice, while the basque waist gives way to a full, airy skirt. Shown in lavender with multi-tone embroidery, this gown brings a touch of color and artistry to a timeless silhouette. Pair with Veil Style V051C for a perfectly coordinated look.

This variation offers a smooth, softly structured silhouette with the bodice lined to the zipper and concealed boning for subtle support. Embroidered lace appliques bloom across layers of airy tulle, creating gentle dimension and a touch of color throughout the design. The sweetheart neckline, delicate straps, and basque waist enhance the gown’s romantic shape, while the full skirt adds graceful volume. Pair with Veil Style V051C for a coordinated finish.

Misty and ethereal in the soft, gray-green hue of Sea Glass, this strapless Mikado ballgown is effortlessly stunning.

Softly structured in organza, this A-line gown features a lavender and multicolored floral print that adds a romantic, painterly feel to its classic silhouette. A sweetheart neckline and off-the-shoulder sleeves enhance its femininity, while a natural waist and full, floor-length skirt keep the look graceful. A side slit adds just the right touch of surprise to this otherwise sweet, softly styled gown. Also available in a plain organza version with the print, as style R3850P (not pictured). 

This A-line gown makes a bold statement with vibrant, jewel-toned floral accents. The striking blossoms add a feminine touch, creating a jaw-dropping effect against the dress's base. Complemented by delicate straps, the Allure MJ961 gown balances romantic floral drama with an elegant silhouette, resulting in a visually stunning and uniquely colorful bridal look.

A subtle cowl effect softens the elegant off-shoulder bodice of this Mikado bridal gown, which is finished in a vintage-inspired tea length.

All the romance of of realistic blossoms and trailing vines are embodied in our Johnny gown - perfect for a secret garden wedding.

A subtle cowl effect softens the elegant off-shoulder bodice of this Mikado bridal ballgown.

Whimsical yet grounded, this modest ballgown features boldly organic lace appliques that climb from the bodice to the billowing tulle sleeves. A scoop neckline softens the silhouette, while the full tulle skirt adds lightness and movement. Also available in all ivory, this gown offers a fresh, free-spirited take on traditional bridal style.

Reminiscent of a blossoming English garden, Trisha features a rainbow palette of embroidered florals across a delicate A-line tulle skirt.

Bold and unforgettable, Valadon reimagines classic bridal elegance with a fresh splash of color. The timeless banded neckline and sculpted Mikado bodice flow effortlessly into a full, luxurious Mikado skirt—clean, structured, and rich with presence. Also available in a classic all-ivory version, Valadon is a modern statement wrapped in timeless design, made for the bride who wants to leave a lasting impression.

Chic Carmena is crafted from luxurious mikado and features a softly scooped strapless neckline.

Sweet and playful, the Molly gown features two petite bows at the shoulders of the otherwise classically structured Mikado ballgown.

Floral appliques of the softest pastel hues are embroidered across the delicate tulle and Chantilly lace of this romantic strapless ballgown.

Ready the smelling salts and start fluttering your fans, gentle readers, because this blossoming A-line gown is sure to make you swoon! Ivory, mauve and eggshell blue embroidered lace blooms trail across the tulle of the dress, as well as accenting the wrists of the gown's detachable bishop sleeves.

Uninhibited, wildly beautiful. This off-shoulder bridal ballgown is both ethereal and unforgettable in ivory and wine red.

When you want a soft, classic, and ethereal look for your big day, a lace wedding dress is the way to go. Allure Bridals 9808 wedding gown is a timeless lace sheath dress with low-back illusion details. The slim and flattering silhouette is a beautiful choice for any modern bride, while the exquisite lace appliqués add old-world elegance to your bridal look. This Allure Bridals 9808 gown is also available with detachable train 9808T sold separately. Shop both gown and train when you search for your local Allure Bridals retailer today.

Bouquets of roses trail down the bodice and full skirt of this off-shoulder gown.

The loveliest bouquets of flowers sprinkle across the skirt and train of this A-line gown.

Uninhibited, wildly beautiful. This off-shoulder bridal ballgown is both ethereal and unforgettable in ivory and wine red.

For the bride dreaming of a true fairytale moment, this Aurora-inspired ballgown brings the story of Sleeping Beauty to life in enchanting detail. The gown’s jacquard fabric and striking cateye neckline is balanced by the corset-style and gathered center twist of the bodice. The iconic basque waistline flatters and elongates, giving the bride an effortlessly graceful silhouette as she steps into her happily-ever-after. In a dreamy shade of dusty pink, this gown is a celebration of love that transcends time—a perfect choice for a bride ready to make her own fairytale come true.

Inspired by Rapunzel’s adventurous heart and whimsical charm, this breathtaking A-line gown captures the magic of her story. Featuring a modified sweetheart neckline, this dress offers a romantic yet refined silhouette, with detachable off-shoulder sleeves that reveal a strapless look for added versatility. Crafted from layers of soft tulle adorned with dimensional floral lace and intricate beaded appliqués, the lace pattern reflects Rapunzel’s iconic flower, symbolizing her spirit and resilience.