Collezione: All Dresses
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MJ963 - Ivette
Dramatic beaded lace accents the simplicity of this ballgown's full mikado skirt.
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R3608
The pearlescent sheen of stretch Mikado is the perfect backdrop for this strapless gown’s statuesque sheath silhouette. This Allure Romance R3608 gown is also available with detachable train R3608T sold separately. Shop both gown and train when you search for your local Allure Romance retailer today.
All Dresses
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MJ952 - Icon
This full A-line gown, topped with a strapless sweetheart neckline, is texturized by dimensional sparkle tulle.Lovely detachable puffed sleeves add the perfect touch. Sleeves style MJ952 sold separately.
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MJ860 - Kenzie
Kenzie embodies glamour, with diaphanous sequined lace appliques falling symmetrically across this sheath gown.
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MJ908L - Jane
Jane features gorgeous peonies in full bloom, scattered in the form of matter lace appliqued embroidery across a traditional A-line skirt and sleeveless bodice.
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MJ954 - Irene
A dreamy combination of sequins and pearled beading adorns this ballgown, elevated by lace appliques and frothy tulle.
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MJ950 - Ireland
Drama and flair — with matte lace appliques and an illusion train mikado A-line skirt, you'll have the best of both.
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MJ907 - Jones
Jones is a beautifully sequined and embroidered appliqued gown, finished with a removable lace jacket. This Madison James MJ907 gown is also available with jacket MJ907J sold separately. Shop both gown and jacket when you search for your local Madison James retailer today.
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MJ951 - Italia
Feathery tulle composes the dimensional skirt of this elegant, opulent mermaid gown.
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MJ962 - Ioana
Sheer tulle sweeps across this A-line gown's striking, sequin-embroidered lace bodice.
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MJ913L - Julip
Julip is all things delicate - floral glitter English net and beautiful beading - along with a stunning lavender colorway option.
All Dresses
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MJ854 - Karen
The MJ854 Karen's gown features intricately beaded lace appliques, forming a luxurious textural landscape. The ornate detailing adorns the bodice and extends to the off-shoulder sleeves, creating a lavish and sophisticated look. This tapestry-like embellishment adds depth and visual interest to the dress, enhancing its elegance and allure.
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MJ957 - Imogene
Elegantly embroidered appliques cover the Chantilly lace and soft crepe of this sheath gown.
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MJ961 - Iris
This A-line gown makes a bold statement with vibrant, jewel-toned floral accents. The striking blossoms add a feminine touch, creating a jaw-dropping effect against the dress's base. Complemented by delicate straps, the Allure MJ961 gown balances romantic floral drama with an elegant silhouette, resulting in a visually stunning and uniquely colorful bridal look.
All Dresses
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MJ913 - Julip
Julip is all things delicate - floral glitter English net and beautiful beading - along with a stunning lavender colorway option.
All Dresses
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MJ861 - Kalani
Kalani pairs breezy cotton lace with a luxe stretch crepe and illusion netting for the train.
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MJ808 - Liberty
Sequined floral appliqués adorn Liberty's illusion bodice and sheer hemline.
All Dresses
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MJ914 - Jaycee
With beaded and sequined appliques, Jaycee floats on a cloud of stardust glitter tulle, finished with a notched strapless neckline.
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MJ908 - Jane
Jane features gorgeous peonies in full bloom, scattered in the form of matte lace appliqued embroidery across a traditional A-line skirt and sleeveless bodice.
All Dresses
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MJ910 - Joana
Soft crepe, paired with a transcluent beaded dand appliquéd train, make Joana -- our sleeveless sheath gown -- stand out from the crowd.
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MJ909 - Jordan
Rustling leaves and delicate branches arch across the bodice of our strappy Jordan sheath, leading to a Chantilly lace train.
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Collezione: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.























