An appliqued illusion neckline, leading to subtle cap sleeves and a sheer back, creates the most romantic of details for this lacy sheath.

This strapless ballgown features a deep sweetheart neckline to striking effect.

Sequin and pearl beaded lace appliques adorn the bodice of this sleeveless A-line gown.

The Allure A1108 elegant wedding gown strikes a perfect balance of modest charm and modern style, creating a breathtaking, timeless look for your wedding day. The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork. Flowy, natural, and graceful, every detail of this gown is designed to make you feel like a goddess on your big day. Make the Allure A1108 nature-gown part of your dream wedding when you shop at your local Allure Bridals retailer.

A dreamy, removable puffed accent sleeve, designed with style A1310 in mind.

Matte lace appliques are a striking contrast layered against the fit and flare silhouette of this Chantilly lace gown. Pictured with Veil, V060C. 

Detachable lace sleeves, designed with A1217 in mind.

Gorgeous tulle sleeves elegantly accent this stretch crepe sheath gown.

Subtle, traditional bridal beauty are the highlights of this strapless, sweetheart sheath gown.

The illusion hemline of this gown echoes the open illusion back and sheer long sleeves on the bodice, showcasing countless blooms and leaves.

Beautifully delicate crossover tulle composes the bodice of this lovely Basque waist ballgown, finished with a pair of playful bow sleeves. This Allure Bridals A1100 gown is also available with detachable sleeves A1100SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.

Blossoms and leafy vines fall down the bodice and skirt of this sleeveless A-line gown, settling on the hem.

The open back and dramatic plunge bodice of this stunning stretch crepe gown are offset by a high-neck overlay of appliquéd lace.

Soft asymmetric pleating lends a statuesque elegance to this strapless Mikado gown.

The open back and dramatic plunge bodice of this stunning stretch crepe gown are offset by a high-neck overlay of appliquéd lace. Pictured with veil, V043C. 

Looking for a simple yet elegant look for your wedding day? Look no further than the Allure 9965 gown, part of the classic, fashion-forward Allure Bridals Collection. Chicly adorned with only a tie back, this minimalist crepe sheath is a knockout. The streamlined design of this Allure Bridals wedding dress imbues your bridal look with class, confidence, and modern sophistication. See if the Allure 9965 simple and elegant gown is right for your dream wedding when you try it on at your local Allure Bridals retailer.

Form-fitting stretch Mikado composes the fit and flare skirt of this strapless gown.

This truly jaw-dropping gown features the loveliest sparkling beadwork trailing down the illusion back.

Subtly adorned with a detachable beaded crepe bow and basque waist, this strapless satin ballgown is both undeniably classic and utterly romantic.

Sculpted appliquéd sleeves and a high neckline, paired with a simple strapless neckline, provide beautiful contrast throughout this lacy sheath gown. This Allure Bridals A1168 gown is also available with separate jacket A1168J sold separately. Shop both gown and jacket when you search for your local Allure Bridals retailer today.

This tulle ballgown features a garden of blooms along the bodice.

Finished with a pair of coordinating detachable sleeves, this shimmering, A-line tulle gown features soft matte lace appliques throughout. This Allure Bridals A1217 gown is also available with detachable sleeves A1217SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.

This A-line gown is almost mystically beautiful with its fluid skirt, lace bodice and matching detachable puffed sleeves. This Allure Bridals A1109 gown is also available with detachable sleeves A1109SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.

The illusion of a crossover creates the effect of movement along this A-line gown's beaded, appliqued sweetheart bodice.