Collezione: All Dresses
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MJ1200 - Dallas
Understated and effortlessly refined, the Dallas gown embodies modern bridal elegance. Crafted from luminous Mikado, this strapless ballgown features a sculpted sweetheart neckline and an asymmetrical dropped waist that enhances the natural shape with clean, architectural lines. The structured fabric and minimalist design create a polished look for the bride who values timeless beauty with a contemporary edge.
All Dresses
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MJ1201SL - Dakotah Sleeves
These detachable sleeves are the perfect complement to the Dakotah gown. Made from soft tulle with matching leafy lace and tonal beading, they add a romantic, elegant touch. Lightweight and versatile, they can be easily added or removed for a seamless transition from ceremony to reception.
All Dresses
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MJ1202 - Dotty
The Dotty gown is a showstopping matte satin ballgown with a flattering V-neckline and straps that frame the shoulders beautifully. Its notched Basque waist, accented with corset-style boning, sculpts the figure and adds a modern architectural edge. With clean lines and a dramatic skirt, Dotty offers a striking balance of elegance and contemporary design.
All Dresses
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MJ1203 - Dylan
The Dylan gown is a romantic A-line silhouette crafted from soft tulle, subtly sheer to reveal delicate layers beneath. Floral lace, sparkling sequins, and intricate beading adorn the bodice and skirt, catching the light with every movement. A scoop neckline and spaghetti straps frame the shoulders gracefully, while a defined Basque waist enhances the figure for a dreamy, ethereal bridal look.
All Dresses
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MJ1204 - Dove
The Dove gown captures effortless elegance with its fluid chiffon skirt that drapes softly into an A-line silhouette. The structured satin bodice features a distinctive cateye neckline, complemented by off-the-shoulder chiffon accents that add subtle movement and romance. A Basque waist and visible corset-inspired boning lend modern structure to this airy, feminine design—perfect for the bride drawn to understated sophistication.
All Dresses
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MJ1205 - Destiny
The Destiny gown offers a modern take on classic romance. This strapless sheath features a soft crepe base with a ruched tulle overlay that adds dimension and texture. The scoop-cateye neckline and pearl-adorned bodice create an elegant focal point, while the basque waist subtly defines the silhouette. Complete the look with a matching neck scarf, CP77, sold separately.
All Dresses
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MJ1206 - Daisy
The Daisy gown is a romantic blend of texture and timeless design. A soft satin skirt sets the stage for a bodice adorned with pearl and beaded lace applique layered over delicate Chantilly lace, creating an elegant, multidimensional look. The crescent strapless neckline highlights the shoulders, while a defined waistband shapes the silhouette with understated grace. Daisy is the perfect choice for the bride seeking refined beauty with a touch of classic charm.
All Dresses
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MJ1207J - Devin Jacket
The Devin jacket is a romantic complement to the gown, crafted from soft tulle and adorned with matching lace appliques. Its long sleeves and delicate detailing create a cohesive, elevated look, adding texture and dimension to the ensemble while maintaining the gown’s graceful, timeless appeal.
All Dresses
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MJ1209 - Delaney
The Delaney gown exudes effortless sophistication with its sleek sheath silhouette and refined detailing. A high halter neckline showcases delicate beading arranged in a soft, draped pattern that catches the light beautifully. The open back adds a touch of allure, while the detachable chiffon cape brings graceful movement and modern versatility to this elegant, fashion-forward design.
All Dresses
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MJ1210 - Dorothy
Crafted in luminous dove satin, Dorothy embodies timeless elegance with a modern twist. The strapless A-line silhouette features a softly sculpted sweetheart neckline formed by artfully twisted fabric. For added romance, detachable off-the-shoulder sleeves—sold separately—offer a chic, versatile styling option, making Dorothy a perfect choice for the bride who loves classic design with contemporary flair.
All Dresses
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MJ1210SL - Dorothy Sleeves
These off-the-shoulder, elbow-length sleeves are designed to perfectly complement the Dorothy gown. Crafted from the same dove satin, they add a touch of romantic elegance and versatility, allowing the bride to transform her look from ceremony to reception effortlessly. Lightweight and structured, the sleeves enhance the sweetheart neckline while maintaining the gown’s graceful silhouette.
All Dresses
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MJ1211 - Darcy
This gown combines ethereal tulle with a structured Mikado bodice for a striking ballgown silhouette. Darcy's cateye neckline features elegant pleated detailing across the front, creating subtle dimension and refinement. Photographed with the optional jacket J59, sold separately, this design allows for versatile styling that transitions seamlessly from ceremony to reception.
All Dresses
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MJ1212 - Della
Della is crafted from soft satin, featuring delicate ruching at the waist and a lace-appliqued bodice with subtle sequins. A sweetheart neckline with matching straps enhances the romantic design, while an optional detachable skirt—sold separately—attaches at the waist to create a dramatic, extended train for a versatile, statement-making bridal look.
All Dresses
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MJ1212T - Della Train
The detachable skirt for Della transforms the gown into a showstopping statement piece. Crafted from satin, it attaches seamlessly at the waist to create a longer, dramatic train. Lightweight and elegant, this optional skirt adds movement while maintaining the gown’s refined, romantic silhouette.
All Dresses
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MJ1215 - Danni
Clean and modern, Danni is a crepe sheath dress featuring a square neckline and delicate spaghetti straps. Minimalist in design, it is elevated by a ruched, sash detail around the waist and hips that subtly accentuates the natural waist, creating a sleek and sophisticated silhouette for the contemporary bride.
All Dresses
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R3900
Classic and graceful, this A-line gown features a ruched satin bodice paired with a softly structured organza skirt. The scoop neckline and dropped waist create a flattering, elongated silhouette, blending timeless design with a light, romantic finish. Simple yet refined, this gown captures the effortless beauty that defines Allure Romance.
All Dresses
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R3901
Softly romantic and effortlessly graceful, this strapless A-line gown pairs Chantilly lace with a sheer tulle overlay for a layered, ethereal effect. The sweetheart neckline and basque waist flatter the figure, while a subtle slit adds a hint of modern movement. Finished with delicate eyelash lace trim along the edges, this gown captures timeless bridal beauty with a fresh, natural charm. Pair with Veil Style V087C (sold separately) for a coordinated finish.
All Dresses
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R3902
Sleek and modern, this crepe sheath gown features a minimalist silhouette that flatters the natural shape with effortless elegance. The V-neckline and delicate spaghetti straps lend a subtle femininity, while the open back adds a touch of allure. Understated and timeless, this gown embodies the quiet sophistication of Allure Romance. Pair with Scarf Style CP76 (sold separately) for added versatility and styling options.
All Dresses
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R3903
Soft and graceful, this A-line gown features matte lace appliques layered over subtle sparkle tulle for a gentle, luminous finish. The V-neckline and delicate cap sleeves create a romantic frame, while the natural waist and full skirt evoke effortless movement and charm. With its open back and dimensional lacework, this gown captures the heart of classic bridal romance with a modern, light-filled touch.
All Dresses
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R3904NC
Softly luminous, this sheath gown is adorned with beaded and sequin lace appliques that glisten across the fitted silhouette. The V-neckline and slender spaghetti straps frame the bodice beautifully, leading to an open back accented with delicate lace detail. Elegant and refined, this design highlights the artistry of texture and light in a clean, graceful shape.
All Dresses
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R3905
Crisp and structured, this strapless A-line gown is crafted from luminous Mikado for a clean, modern silhouette. The corseted bodice features a soft rolled neckline that adds subtle dimension and polish, while the full skirt creates graceful volume and balance. Elegant and understated, this gown celebrates classic bridal tailoring with a fresh, refined finish.
All Dresses
Want to try on in person?
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.























