Collezione: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.
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E588 - Laurencin
Laurencin is unabashedly glamorous, designed for the bride who loves to shine. The strapless scoop-neck bodice is richly adorned with beading, pearls, and sequins over delicate tulle, creating a look that’s textural and radiant from every angle. The sleek sheath silhouette skims the figure, while detachable long sleeves allow for a dramatic, high-fashion transformation. Perfect for making a statement from the aisle to the after-party.
All Dresses
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E580 - Kahla
This gown pairs timeless design with the understated beauty of shantung’s natural texture. The A-line silhouette flows with ease, while the V-neckline and delicate cap sleeves create a balanced, flattering frame. The subtle sheen and refined weave of the shantung fabric give the gown a classic, elevated feel—perfect for the bride who values simplicity, elegance, and enduring style.
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F280 - Shania
A modified, softened sweetheart neckline adorns Reba’s all-over lace sheath; for an additional touch of drama, the detachable train features vintage-inspired puffed sleeves and oversized lace appliqués.
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F368 - Hayworth
It'll be all eyes on the bride in the Hayworth, a long sleeved, off-shoulder Chantilly lace sheath gown.
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F348 - Peony
The F348 Peony gown is composed of dreamy draped crepe and accented by an off-shoulder strap. This gown is both playful and gentle. It will look as beautiful during your elegant walk down the aisle as it does when dancing to your favorite songs at the reception. Embody the richness and charm of this beautiful flower when you try the gown for yourself. Ask for the F348 Peony dress at your local Allure Bridals retailer today.
All Dresses
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F249 - Millie
Delicate fern fronds softly unfurl across the appliquéd English net of Millie's empire waist bodice and A-line skirt.
All Dresses
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F365NC - Astor
Tulle and cotton lace blooms are the perfect marriage in our strapless Astor ballgown. Photographed with neckscarf, CP70A, sold separately.
All Dresses
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F309 - Nina
Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette. This Wilderly F309 gown is also available with jacket F309J sold separately. Shop both gown and jacket when you search for your local Wilderly retailer today.
All Dresses
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F364 - Lucille
Retro plisse composes the chic, minimalist Lucille bridal sheath, with a removable set of trailing split sleeves for added drama.
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F226 - Charli
Completely timeless as a strapless look and completely captivating with detachable statement sleeves. This Wilderly F226 gown is also available with detachable sleeves F226SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.
All Dresses
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E569 - Higgins
Higgins is the perfect balance of luxe detail and clean, modern simplicity. The plunging V-neck bodice, accented with delicate pearls and intricate beading, shimmers with dimension while the sleek Mikado skirt keeps the ballgown silhouette fresh and refined. Finished with slender spaghetti straps, Higgins is ideal for the bride who wants statement embellishment paired with timeless structure.
All Dresses
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F321 - Markee
Soft, fluid satin composes Markee's effortlessly chic sheath silhouette, and finishes beautifully with a bow at the back.
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F310 - Joplin
Inspired by the dreamy, fluid fashion of the 70s, Joplin features chiffon and a sweet lacy waistline.
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F240 - Blakely
Inspired by 1960s halter silhouettes, Blakeley features soft sheet lace and a surprise illusion back.
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E581 - Hilma
Hilma is sleek, modern, and subtly romantic. The stretch crepe sheath silhouette skims the figure with clean lines, accented by soft ruching for a flattering fit. A daring high slit adds movement and allure, while lace godets at the skirt introduce a touch of delicate texture. The straight strapless neckline keeps the look minimal and contemporary, and the detachable long lace sleeves offer the option for added coverage and styling versatility.
All Dresses
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F226SL - Charli Sleeves
The Charli statement sleeve is not only gorgeous but adds the most romantic effect to any strapless bridal look.
All Dresses
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F281 - Taylor
High contrast symmetrical lace composes our Taylor gown, which features dramatic bell sleeves, open back and a drop waist A-line silhouette. This Wilderly F281 gown is also available with detachable sleeves F281SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.
All Dresses
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F283 - Dolly
A split sleeve and matte sheet lace combine to give Gretchen romantic, vintage appeal.
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F281SL - Taylor Sleeves
Puffed lace sleeves are perfect for a romantic, yet dramatic, bridal look.
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E587 - Brewer
Brewer blends sleek sophistication with a touch of sparkle. The fitted V-neck bodice is adorned with beaded and sequin lace, adding texture and subtle shimmer, while sleeveless design keeps the look light and balanced. The stretch crepe sheath skirt skims the figure with clean, modern lines, creating a gown that feels both effortlessly elegant and comfortably wearable—perfect for the bride seeking refined style at an accessible price point.
All Dresses
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F262 - Frankie
Scrolled lacework covers the gorgeous Frankie’s sleek strapless silhouette, finished with a detachable beaded jacket. This Wilderly F262 gown is also available with jacket F262J sold separately. Shop both gown and seperate jacket when you search for your local Wilderly retailer today.
All Dresses
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