Ethereal chiffon not only provides fluidity and romance, but a playfully throwback 70s silhouette to Swift's gorgeous look.

Parrish is the definition of quiet luxury—cut in a rich, textured brocade that brings depth and dimension to every detail. The plunging V-neckline adds a modern edge to the structured bodice, while the full skirt, complete with hidden pockets, lends both presence and practicality. Regal yet understated, Parrish is made for the bride who appreciates timeless tailoring with a couture twist.

The F342 Dahlia is a minimalist at heart, with a softly gathered off-shoulder chiffon bodice as the showpiece of the entire look. This simple and elegant look is perfect for modern or modest brides. The streamlined front offers a subtle yet intriguing beauty, while the flow of the skirt creates a sense of magic and wonder. The F342 Dahlia is part of our nature-inspired Wilderly collection. Fall in love with the natural beauty and undeniable elegance of this gown when you try it on at your local Allure Bridals retailer.

Slip on the sheer sleeves or leave Regan as a strappy A-line gown perfect for an outdoor wedding. This Wilderly F236 gown is also available with detachable sleeves F236SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

An elegant peaked strapless bodice, subtly ruched, imparts the Bacall crepe sheath a timeless sophistication.

Illusion paneling along the strapless bodice allows the matte lace seen throughout Becca's A-line silhouette to truly shine.

Marlowe is not only stunning but the perfect blend of low-key elegance and clean modern lines.

A detachable lace sleeve, designed with our Gardenia gown in mind.

Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette. This Wilderly F307 gown is also available with jacket F307J sold separately. Shop both gown and jacket when you search for your local Wilderly retailer today.

Take a little twirl in the F340NC Tulip gown: a mini A-line look destined for your garden party elopement. The strapless plunge bodice drops into a layered short skirt to create a charming look. Intricate lace floral motifs cover this gown, evoking the new life and fresh beauty of spring. Whether you’re standing at the altar, posing for photos, or dancing the night away at your reception, the F340NC Tulip dress is a bold and captivating gown that’s sure to turn heads. Try it today at an Allure Bridals retailer near you.

Featuring our beaded lace Frankie jacket.

Soft, floral sheet lace abounds in the F347 Gardenia gown, which also features a detachable lace sleeve to create a versatile look for any season and any style. The intricate floral motifs create a sense of wild, natural beauty with this gown, making it perfect for outdoor weddings or nature-inspired themes. Available in both black and white, our F347 Gardenia wedding dress suits both the timeless beauty of a traditional wedding and the bold style of a modern bride. See what works for you when you try on the dresses at an Allure Bridals retailer.

Delicately romantic, Hope features a myrid of lace appliqués over layers of soft tulle.

Find the perfect dress for your happily ever after with the F344 Azalea wedding gown. An architectural scooped strapless neckline, composed of artfully draped chiffon, provides a gorgeous contrast to Azalea's corded lace sheath silhouette. The result is a beautifully detailed gown that is as delicate as the azalea flower itself. Intricate, flattering, and graceful, this dress is a breathtaking choice for both traditional and contemporary weddings. Bring a sense of natural beauty to your wedding look when you try the F344 Azalea gown at your local Allure Bridals retailer.

Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette.

A gracefully draped cowl back, with a peek of lace, accents the perfect simplicity that is the Ava gown.

Slip on the sheer sleeves or leave Regan as a strappy A-line gown perfect for an outdoor wedding.

Laurencin is unabashedly glamorous, designed for the bride who loves to shine. The strapless scoop-neck bodice is richly adorned with beading, pearls, and sequins over delicate tulle, creating a look that’s textural and radiant from every angle. The sleek sheath silhouette skims the figure, while detachable long sleeves allow for a dramatic, high-fashion transformation. Perfect for making a statement from the aisle to the after-party.

This gown pairs timeless design with the understated beauty of shantung’s natural texture. The A-line silhouette flows with ease, while the V-neckline and delicate cap sleeves create a balanced, flattering frame. The subtle sheen and refined weave of the shantung fabric give the gown a classic, elevated feel—perfect for the bride who values simplicity, elegance, and enduring style.

A delicate, ruched sleeve, designed with Hawthornee in mind.

A modified, softened sweetheart neckline adorns Reba’s all-over lace sheath; for an additional touch of drama, the detachable train features vintage-inspired puffed sleeves and oversized lace appliqués.

It'll be all eyes on the bride in the Hayworth, a long sleeved, off-shoulder Chantilly lace sheath gown.

The F348 Peony gown is composed of dreamy draped crepe and accented by an off-shoulder strap. This gown is both playful and gentle. It will look as beautiful during your elegant walk down the aisle as it does when dancing to your favorite songs at the reception. Embody the richness and charm of this beautiful flower when you try the gown for yourself. Ask for the F348 Peony dress at your local Allure Bridals retailer today.

Delicate fern fronds softly unfurl across the appliquéd English net of Millie's empire waist bodice and A-line skirt.