A ruched tulle bandeau texturizes and softens Hawthorne's crepe sheath silhouette, and is echoed in the gown's detachable ruched tulle sleeves. This Wilderly F320 gown is also available with detachable sleeves F320SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

Slim straps and a ruffle-edged effect lend Maren femininity, romance and delicacy. Features detachable lace sleeves. This Wilderly F286 gown is also available with detachable sleeves F286SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

A corded tie back accents the femininity and simplicity of F330 Brooklyn, a lace bridal sheath gown. The lace detailing creates a rich and regal look that will make you feel like a queen as you walk down the aisle, while the elegant back and silhouette offer bold beauty. Embrace your unique style on your special day when you try the F330 Brooklyn gown for yourself. Visit a local Allure Bridals retailer to see this and other breathtaking gowns in the Wilderly collection.

Ethereal chiffon not only provides fluidity and romance, but a playfully throwback 70s silhouette to Swift's gorgeous look.

Parrish is the definition of quiet luxury—cut in a rich, textured brocade that brings depth and dimension to every detail. The plunging V-neckline adds a modern edge to the structured bodice, while the full skirt, complete with hidden pockets, lends both presence and practicality. Regal yet understated, Parrish is made for the bride who appreciates timeless tailoring with a couture twist.

An elegant peaked strapless bodice, subtly ruched, imparts the Bacall crepe sheath a timeless sophistication.

Illusion paneling along the strapless bodice allows the matte lace seen throughout Becca's A-line silhouette to truly shine.

Marlowe is not only stunning but the perfect blend of low-key elegance and clean modern lines.

Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette. This Wilderly F307 gown is also available with jacket F307J sold separately. Shop both gown and jacket when you search for your local Wilderly retailer today.

Find the perfect dress for your happily ever after with the F344 Azalea wedding gown. An architectural scooped strapless neckline, composed of artfully draped chiffon, provides a gorgeous contrast to Azalea's corded lace sheath silhouette. The result is a beautifully detailed gown that is as delicate as the azalea flower itself. Intricate, flattering, and graceful, this dress is a breathtaking choice for both traditional and contemporary weddings. Bring a sense of natural beauty to your wedding look when you try the F344 Azalea gown at your local Allure Bridals retailer.

Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette.

A gracefully draped cowl back, with a peek of lace, accents the perfect simplicity that is the Ava gown.

Laurencin is unabashedly glamorous, designed for the bride who loves to shine. The strapless scoop-neck bodice is richly adorned with beading, pearls, and sequins over delicate tulle, creating a look that’s textural and radiant from every angle. The sleek sheath silhouette skims the figure, while detachable long sleeves allow for a dramatic, high-fashion transformation. Perfect for making a statement from the aisle to the after-party.

This gown pairs timeless design with the understated beauty of shantung’s natural texture. The A-line silhouette flows with ease, while the V-neckline and delicate cap sleeves create a balanced, flattering frame. The subtle sheen and refined weave of the shantung fabric give the gown a classic, elevated feel—perfect for the bride who values simplicity, elegance, and enduring style.

A delicate, ruched sleeve, designed with Hawthornee in mind.

It'll be all eyes on the bride in the Hayworth, a long sleeved, off-shoulder Chantilly lace sheath gown.

The F348 Peony gown is composed of dreamy draped crepe and accented by an off-shoulder strap. This gown is both playful and gentle. It will look as beautiful during your elegant walk down the aisle as it does when dancing to your favorite songs at the reception. Embody the richness and charm of this beautiful flower when you try the gown for yourself. Ask for the F348 Peony dress at your local Allure Bridals retailer today.

Tulle and cotton lace blooms are the perfect marriage in our strapless Astor ballgown. Photographed with neckscarf, CP70A, sold separately. 

Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette. This Wilderly F309 gown is also available with jacket F309J sold separately. Shop both gown and jacket when you search for your local Wilderly retailer today.

Retro plisse composes the chic, minimalist Lucille bridal sheath, with a removable set of trailing split sleeves for added drama.

Completely timeless as a strapless look and completely captivating with detachable statement sleeves. This Wilderly F226 gown is also available with detachable sleeves F226SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

Detachable lace sleeves, designed with Noella in mind.

Higgins is the perfect balance of luxe detail and clean, modern simplicity. The plunging V-neck bodice, accented with delicate pearls and intricate beading, shimmers with dimension while the sleek Mikado skirt keeps the ballgown silhouette fresh and refined. Finished with slender spaghetti straps, Higgins is ideal for the bride who wants statement embellishment paired with timeless structure.

Soft, fluid satin composes Markee's effortlessly chic sheath silhouette, and finishes beautifully with a bow at the back.