Collezione: All Dresses
The Allure Bridals family of collections offers gowns for every bride, from timeless elegance to modern romance, ensuring the perfect dress for every style, size, and wedding vision.
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MJ1114 - Farris
Farris features beaded and sequined lace appliques across the sleeveless sheath silhouette and is adorned with a removable Mikado train. Train is sold separately as MJ1114T.
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MJ1012 - Harolyn
Luxurious organza jacquard composes the Harolyn ballgown, the strapless, sweetheart bodice of which is subtly softened by an overlay of ruched tulle.
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MJ1059 - Gwen
Introducing Gwen — a soft, strapless A-line silhouette composed of romantic sheet lace in a botanical motif, and finished with a subtly gethered tulle bodice.
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MJ1060 - Gabriella
The Gabriella gown features a ballet neckline and tonal beaded appliques on a Chantilly lace sheath silhouette.
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MJ1018 - Helen
The cutout hourglass effect of Helen's beaded, sequined sheath silhouette is perfectly accessorized by off-shoulder strands of sparkling and pearlescent beads.
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MJ1010 - Hopkins
Our delicate Hopkins gown is composed of multilayered tulle skirting, which offers a peek at the dimensional sparkling floral fabric featured along the off-shoulder bodice.
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M770
This modest ballgown features a soft scoop neckline and graceful cap sleeves, offering full coverage with quiet elegance. The paneled Mikado bodice is shaped with a subtle Basque waist that flows into a full tulle skirt. A detachable asymmetrical Mikado bow adds a sculptural accent, while covered buttons trail down the back for a timeless finish.
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MJ1053 - Gemma
Softly striped satin composes the preppy-chic Gemma gown, a V-neck, spaghetti strap ballgown featuring a classic bow back.
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MJ1007 - Haven
Lovely Haven is adorned with beaded and sequined lace appliques across her strappy, sweetheart bodice and sheath silhouette.
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M773
Equal parts modest and fun, this gown pairs a soft V-neckline with flirty cap sleeves and eyelet lace detailing across the bodice. The tiered taffeta ballgown skirt brings volume and movement, adding a sense of playfulness to the polished silhouette. It’s a fresh take on full-coverage bridal style—spirited, feminine, and full of personality.
All Dresses
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MJ1050 - Gigi
The Gigi gown is a figure-hugging crepe sheath gown, featuring a glittering pearl sweetheart bodice.
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MJ1019 - Huntleigh
Mimicking the movement of of ocean waves, Huntleigh's sequined and beaded appliques swirl and dance across this bridal sheath gown, which is finished with detachable sleeves. This Madison James MJ1019 gown is also available with detachable sleeves MJ1019SL sold separately. Shop both gown and detachable sleeves when you search for your local Madison James retailer today.
All Dresses
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MJ1108 - Faviana
Faviana's sweetheart sheath silhouette features beaded, sequined lace floral appliques over filmy tulle.
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M771
This elegant sheath gown is designed in all over sheet lace, offering refined texture from neckline to train. A high V-neckline and elongated sheer short sleeves provide graceful coverage, while a natural waistline softly defines the silhouette. Finished with a chapel-length sheer lace train and covered buttons that trail all the way down the back, the look is timeless, modest, and exquisitely detailed.
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M776
Ethereal and gauzy, this modest ballgown features sheer, billowing tulle long sleeves paired with a structured ruched bodice. Covered buttons trail down the front, lending a corset-like effect beneath the soft scoop neckline. The full tulle skirt completes the look with floaty volume and quiet drama—an airy, romantic choice with a graceful presence.
All Dresses
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M778
This modest gown pairs a structured square neckline with sheer long sleeves in eyelet lace that extend gracefully into the bodice. The textural contrast gives way to a gently ruched crepe skirt in a sheath silhouette, creating a look that’s both tailored and romantic—with a quiet confidence that never tries too hard.
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MJ1054 - Gianni
Botanical lace appliques, sequins and tonal beadwork adorn the dramatic fit and flare silhouette of the Gianni gown.
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MJ1005SL - Harper Sleeves
Detachable puffed tulle sleeves, designed with Harper in mind. Photographed with gown style MJ1005.
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M777
Timeless and graceful, this modest ballgown features delicate cap sleeves and a soft scoop neckline. Elongated lace appliques cascade over layers of sparkle tulle, creating texture and dimension throughout the bodice and skirt. A natural waistline enhances the silhouette, while covered buttons trail down the back for a refined, romantic finish.
All Dresses
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