[{"blog_name":"About Allure","blog_short_description":"","initials":"AB","publish_date":"2020-01-01","horizontal_image":"https://images.ctfassets.net/y49u4slmhh3t/1YupnV5jvoAZU7cUqh0mYc/2367d266bedd62c71ee00fb89f22fc0e/A1115-GTDarkBlue-07_2.36.20_AM.jpg","vertical_image":"https://images.ctfassets.net/y49u4slmhh3t/4bdd2YFTfj8jGoCKWtvsef/0faf416cd95d108cfbf821745bf86346/A1104SL-01.jpg"},{"title":"About Allure","slug":"about-allure","sortingDate":"2020-01-01T00:00:00.000+00:00","headline":"Love Brought You Here. Us Too.","initials":"AB","author":"Allure Bridals","sys":{"id":"6nUqWXgmi3lvqLh4s01BrX","spaceId":"y49u4slmhh3t","environmentId":"d0a4f5a2-0400-4d08-bd10-7a206ad214db","publishedAt":"2023-03-24T07:49:24.670+00:00","firstPublishedAt":"2022-11-16T03:17:25.075+00:00","publishedVersion":62},"headlineImage":{"title":"About_blog-optimized","description":"","contentType":"image/jpeg","fileName":"A1115-GTDarkBlue-07 2.36.20 AM.jpg","size":507767,"url":"https://images.ctfassets.net/y49u4slmhh3t/1YupnV5jvoAZU7cUqh0mYc/2367d266bedd62c71ee00fb89f22fc0e/A1115-GTDarkBlue-07_2.36.20_AM.jpg","width":2386,"height":1591},"thumbnailImage":{"title":"A1104SL-01-optimized","description":"","contentType":"image/jpeg","fileName":"A1104SL-01.jpg","size":197647,"url":"https://images.ctfassets.net/y49u4slmhh3t/4bdd2YFTfj8jGoCKWtvsef/0faf416cd95d108cfbf821745bf86346/A1104SL-01.jpg","width":1600,"height":2400},"bodyCopy":{"json":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Love brought You Here. Us too.","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Crum family transformed their family-owned fabric store into the Bridal Collection, a bridal salon serving Tennessee brides for many years until the opportunity to manufacture bridal gowns arose. By 2000, C.E.O. Kelly Crum had expanded his mother’s fabric store into a thriving wholesale bridal collection in only a few short years; the line’s rise to popularity was swift and quickly gained recognition for beautifully detailed and well-constructed dresses. Allure Bridals was born shortly thereafter, moving into the menswear and occasionwear markets as well.\n\nThe Allure collections have consistently garnered praise, winning awards including “Fastest Growing Top 100 Private Companies” and “Top 100 Private Companies” in the Mid-South for multiple consecutive years. After 20 years of expansion in the bridal markets and multiple successful bridal and formalwear collections, the Allure Bridals brand family continues to pride itself on thoughtful designs to match every bride with their dream dress.\n\nThe foundation of who we are is family. Allure’s background is unique in that we are a family-owned and operated company. The Crum family legacy continues today as Allure Bridals is operated by Kelly Crum and his son, James “Ridge” Crum, one of the two namesakes of the Madison James collection — the other being Kelly’s daughter, Madison.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}},"gown":null,"tuxedos":null,"photographyVideography":null,"florals":null,"planningVenue":null,"contentBlocksCollection":{"total":6,"skip":0,"limit":50,"items":[{"title":"Spacer 80px","insertASpacer":true,"__typename":"BlockElementSpacer"},{"title":"About Allure Video","slug":"about-allure-video","videoUrl":"https://player.vimeo.com/progressive_redirect/playback/380761880/rendition/1080p/file.mp4?loc=external\u0026signature=a8140fa383f7b876e65c97b20af31124b0a4b1972ffd3c7a6eb28b4d885386bc","bfvideo":null,"__typename":"BlockElementFullscreenVideo"},{"title":"Spacer 80px","insertASpacer":true,"__typename":"BlockElementSpacer"},{"title":"Divider","insertADivider":true,"__typename":"BlockElementDivider"},{"blockname":"Where Is Your Dress Made?","slug":"where-is-your-dress-made","bodyCopy":"The design and creation of stunning wedding gowns is a career that fosters passion and a sense of pride. For years, Allure Bridals has worked to give our China-based design team the space and opportunity to not only master their craft, but to find joy and expression in the incredible designs they create.","linkText":"Read More","linkUrl":"https://allurebridals.com/inspiration/where-is-your-dress-made/","imagesCollection":{"total":3,"skip":0,"limit":100,"items":[{"title":"MOE2532 af6ed2e9e2001b338ccf2f47a4b0e2fc","description":"","contentType":"image/jpeg","fileName":"MOE2532_af6ed2e9e2001b338ccf2f47a4b0e2fc.jpg","size":253732,"url":"https://images.ctfassets.net/y49u4slmhh3t/1OoGJ5oHp2XMRDtylaWgHZ/c1756c42c127e6937920cd4e55b73755/MOE2532_af6ed2e9e2001b338ccf2f47a4b0e2fc.jpg","width":1406,"height":1080},{"title":"MOE2266 82dcd5a65dc03c605c15408e1418228b","description":"","contentType":"image/jpeg","fileName":"MOE2266_82dcd5a65dc03c605c15408e1418228b.jpg","size":45286,"url":"https://images.ctfassets.net/y49u4slmhh3t/5Eq1mrwXEk3t05PREE4tLp/7eec2c0cec21f2740d26c726afe49307/MOE2266_82dcd5a65dc03c605c15408e1418228b.jpg","width":500,"height":667},{"title":"MOE2689 e0dc473e41b869158a572590b84fcc0d","description":"","contentType":"image/jpeg","fileName":"MOE2689_e0dc473e41b869158a572590b84fcc0d.jpg","size":34485,"url":"https://images.ctfassets.net/y49u4slmhh3t/4M2iLTuY1byHn96qlz1GoY/a87b621061c1c4fd3d2f1d7917edab25/MOE2689_e0dc473e41b869158a572590b84fcc0d.jpg","width":500,"height":500}]},"__typename":"BlockElementStoryBlock"},{"title":"Divider","insertADivider":true,"__typename":"BlockElementDivider"}]},"tags":["About Allure Bridals"]}]