Bridesmaids Dresses

Weddings are all about romance as you and your partner begin the next chapter in your love story. It’s only natural that you dress your bridal party in romantic bridesmaids dresses that reflect the beauty and elegance of your big day. 

The Allure Bridesmaids collection offers a wide selection of gowns for the bridesmaid — who we believe deserves to feel beautiful alongside the bride on her wedding day. From classic strapless chiffon to vibrant floral prints, to chic matte crepe sheath gowns, we have something for everyone. Once you select a dress style, you can also view the color options and sizing guide; view our swatch guide for a closer look at each color option. Dress your entire wedding party in Allure! Our romantic bridesmaids dresses collection features abundant fabrics and details to accommodate your wedding vision.