Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • MJ959 - Ivanna

      MJ959 - Ivanna

      Layers of transparent tulle cover the exposed boning on the bodice of a strapless A-line gown, creating an aesthetic that is both decadent and simple.Detachable puffed sleeves add a romantic touch. This Madison James MJ959 gown is also available with...
    • MJ958 - Inka

      MJ958 - Inka

      Ethereal pearl accents shimmer across the soft tulle of this off-shoulder A-line gown.
    • MJ957 - Imogene

      MJ957 - Imogene

      Elegantly embroidered appliques cover the Chantilly lace and soft crepe of this sheath gown.
    • MJ956 - Imani

      MJ956 - Imani

      We adore the sequined Chantilly lace along the A-line skirt of this beaded, appliqued lace gown.
    • MJ955 - Isabella

      MJ955 - Isabella

      A deep, plunging neckline and off shoulder sleeves are the perfect dramatic accents for this feminine, fit and flare gown.
    • MJ954 - Irene

      MJ954 - Irene

      A dreamy combination of sequins and pearled beading adorns this ballgown, elevated by lace appliques and frothy tulle.
    • MJ953 - Iggy

      MJ953 - Iggy

      A cowled back lends vintage appeal to this stretch crepe and chiffon sheath gown.
    • MJ952 - Icon

      MJ952 - Icon

      This full A-line gown, topped with a strapless sweetheart neckline, is texturized by dimensional sparkle tulle.Lovely detachable puffed sleeves add the perfect touch.
    • MJ951 - Italia

      MJ951 - Italia

      Feathery tulle composes the dimensional skirt of this elegant, opulent mermaid gown.
    • MJ950 - Ireland

      MJ950 - Ireland

      Drama and flair — with matte lace appliques and an illusion train mikado A-line skirt, you'll have the best of both.
    • MJ915 - Jett

      MJ915 - Jett

      Glamorous Jett instantly achieves icon status with her translucent sequined tulle, ruched off-shoulder bodice and elegant sheath silhouette.