Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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  • 1094 ITEMS
    • R3654

      R3654

      Laid over soft tulle, sequined lace appliques compose this A-line gown's off-shoulder bodice.
    • R3653

      R3653

      Stretch crepe composes this subtly pleated gown's beautifully minimalist sheath silhouette.
    • R3651

      R3651

      Symmetrical matte lace covers sparkling tulle throughout this sheath bridal gown.
    • R3650SL

      R3650SL

      Stunning detachable sleeves, designed with our R3650 gown in mind.
    • R3650

      R3650

      Blowsy dimensional sequined lace covers this gown's romantic, strapless sweetheart bodice.Detachable sheer sleeves add a gorgeous accent.
    • R3611

      R3611

      Sweet simplicity takes the form of floral glitter tulle, soft chiffon and sequined appliqués for a dash of sparkle.
    • R3609

      R3609

      The contrast of crisp ivory Mikado and layers of airy tulle create the perfect combination for a striking bridal look.
    • R3608T - Train

      R3608T - Train

      The pearlescent sheen of our stretch Mikado detachable train is the perfect addition to any minimalist bridal look.
    • R3608

      R3608

      The pearlescent sheen of stretch Mikado is the perfect backdrop for this strapless gown’s statuesque sheath silhouette.  This Allure Romance R3608 gown is also available with detachable train R3608T sold separately. Shop both gown and train...
    • R3605W

      R3605W

      This gorgeous ballgown features an appliquéd illusion bodice and tiered ruffles along the skirt.
    • R3605

      R3605

      This gorgeous ballgown features an appliquéd illusion bodice and tiered ruffles along the skirt.
    • R3604

      R3604

      Mirrored lace appliqués line the bodice and train of this sleeveless sheath gown.