All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

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    • MJ1008 - Haylee

      MJ1008 - Haylee

      Stunning, voluminous tulle, alternating with sheer organza, gives a peek at the matte lace trailing down Haylee's off-shoulder ballgown silhouette. Detachable organza sleeves are a gorgeous addition.
    • MJ1007 - Haven

      MJ1007 - Haven

      Lovely Haven is adorned with beaded and sequined lace appliques across her strappy, sweetheart bodice and sheath silhouette.
    • MJ1006 - Henrie

      MJ1006 - Henrie

      Whispers of cascading chiffon compose the A-line skirt of our Henrie gown, which also features opulently sequined and beaded lace appliques along the sleeveless, sweetheart bodice.
    • MJ1005 - Harper

      MJ1005 - Harper

      Finished with a pair of removable puffed tulle sleeves, Harper is an absolute dream dress, with lace overlaid against a sparkling tulle skirt.
    • MJ1004 - Harmoni

      MJ1004 - Harmoni

      Dreamy Harmoni features matte lace appliqued over a slim tulle sheath silhouette.
    • MJ1003 - Honor

      MJ1003 - Honor

      Create your bridal aesthetic with Honor's changeable off-shoulder straps — whether truly classic and minimalist in dove satin or chicly feminine with textured blossoms.
    • MJ1002 - Hera

      MJ1002 - Hera

      Subtly striking, Hera is a crepe bridal sheath appliqued with understated sequined, beaded dimensional lace over the glitter tulle of its strapless, sweetheart bodice.
    • MJ1001 - Henley

      MJ1001 - Henley

      With translucent tulle ties along the shoulders, Henley channels your inner goddess, adorned in sequined, beaded lace.
    • MJ1000 - Holland

      MJ1000 - Holland

      Regal Holland features the vintage-inspired tulle sleeves and off-shoulder sequined, beaded lace bodice that bridal dreams are made of.
    • M729


      Vintage-inspired puffed cap sleeves adorn the gorgeous square neckline and fitted bodice of this bridal ballgown.