Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

1127 ITEMS

A1100SL

Translucent tulle ties into two wispy bows - a lovely addition to any strapless bridal look.
A1100

Beautifully delicate crossover tulle composes the bodice of this lovely Basque waist ballgown, finished with a pair of playful bow sleeves. This Allure Bridals A1100 gown is also available with detachable sleeves A1100SL sold separately. Shop both gown...
9967

Soft asymmetric pleating lends a statuesque elegance to this strapless Mikado gown.
9966NS

Paired with sparkling tulle, beaded lace composes the bodice of this A-line gown.
9966

Paired with sparkling tulle, beaded lace composes the bodice of this A-line gown.
9965

Allure 9965 Looking for a simple yet elegant look for your wedding day? Look no further than the Allure 9965 gown, part of the classic, fashion-forward Allure Bridals Collection. Chicly adorned with only a tie back, this minimalist crepe sheath is a...

9962L

Lush floral lace creates striking lines on this lined version of our off-shoulder sheath gown.
9962

Allure 9962 This off-shoulder sheath gown showcases an abundance of floral lace, creating a lush and romantic appearance. The intricate lace detailing adorns the entire dress, emphasizing its striking silhouette. Allure 9962’s combination of the...
9960L

Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
9960

Paired with a shimmering tulle, a decadent sequin and beaded lace bodice creates the perfect fit and flare sheath silhouette.
9959

Dazzling sequined appliqués set over sparkling tulle make this A-line gown truly shine.
9957

Accented by delicate beading, subtly dimensional lace appliqués adorn this classic sheath gown. This Allure Bridals 9957 gown is also available with detachable sleeves 9957SL sold separately. Shop both gown and detachable sleeves when you search...