Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.
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  • 946 ITEMS
    • F331 - Ariana

      F331 - Ariana

      Statement-making, with endless mix and match options, Ariana is a pastel floral co-ord, featuring a cropped bandeau over an organza ballgown skirt — with matching detachable puffed sleeves as the final touch.
    • F330 - Brooklyn

      F330 - Brooklyn

      A corded tie back accents the femininity and simplicity of Amara, a lace bridal sheath gown.
    • F329 - Amara

      F329 - Amara

      Amara features a sleek, A-line chiffon skirt, along with matte lace along the gown's sleeveless bodice.
    • F328 - Summer

      F328 - Summer

      Matte lace and a Chantilly lace underlay compose the bodice of our Summer gown, which is finished with a fluid, A-line chiffon skirt.
    • F327 - Delilah

      F327 - Delilah

      Beaded and sequined lace trail down the strapless, sweetheart bodice of Delilah, a tulle bridal ballgown.
    • F326 - Ellie

      F326 - Ellie

      Ellie is all things sweet, covered in matte lace from head to toe of her sleeveless sheath silhouette.
    • F325 - Ava

      F325 - Ava

      A gracefully draped cowl back, with a peek of lace, accents the perfect simplicity that is the Ava gown.
    • F324 - Toni

      F324 - Toni

      Dreamy, bohemian fringed bell sleeves make a statement in our lacy Toni gown.
    • F323 - Noella

      F323 - Noella

      Patterned, sequined lace composes Noella's strappy sheath silhouette, and is featured in the gown's detachable puffed sleeves.
    • F322 - Becca

      F322 - Becca

      Illusion paneling along the strapless bodice allows the matte lace seen throughout Becca's A-line silhouette to truly shine.