Dresses

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

946 ITEMS

MJ1001 - Henley

With translucent tulle ties along the shoulders, Henley channels your inner goddess, adorned in sequined, beaded lace.
MJ1000 - Holland

Regal Holland features the vintage-inspired tulle sleeves and off-shoulder sequined, beaded lace bodice that bridal dreams are made of.
M729

Vintage-inspired puffed cap sleeves adorn the gorgeous square neckline and fitted bodice of this bridal ballgown.
M728

Appliqued vines and blossoms adorn this cap sleeved, A-line bridal gown.
M727

This bohemian beauty is an absolute dream, with lace paneling and bishop sleeves.
M726

All-over lace provides a soft and romantic aesthetic for this A-line gown.

M725

A flowing, romantic skirt pairs beautifully with this bridal look's cap sleeved bodice.
M724

Dimensional embroidery adorns the bodice of this sheath crepe gown.
M723

A subtly textured neckline and cap sleeves are the only adornments on this otherwise chicly minimalist ballgown.
M722

Puffed lace cap sleeves are the perfect final touch on this sweetly feminine, A-line lace wedding dress.
M721

A sweeping train is the highlight of this lace appliqued bridal ballgown.
M720

Translucent, ruched tulle sleeves adorn this minimalist sheath bridal gown.