Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.
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  • 946 ITEMS
    • MJ1001 - Henley

      MJ1001 - Henley

      With translucent tulle ties along the shoulders, Henley channels your inner goddess, adorned in sequined, beaded lace.
    • MJ1000 - Holland

      MJ1000 - Holland

      Regal Holland features the vintage-inspired tulle sleeves and off-shoulder sequined, beaded lace bodice that bridal dreams are made of.
    • M729


      Vintage-inspired puffed cap sleeves adorn the gorgeous square neckline and fitted bodice of this bridal ballgown.
    • M728


      Appliqued vines and blossoms adorn this cap sleeved, A-line bridal gown.
    • M727


      This bohemian beauty is an absolute dream, with lace paneling and bishop sleeves.
    • M726


      All-over lace provides a soft and romantic aesthetic for this A-line gown.
    • M725


      A flowing, romantic skirt pairs beautifully with this bridal look's cap sleeved bodice.
    • M724


      Dimensional embroidery adorns the bodice of this sheath crepe gown.
    • M723


      A subtly textured neckline and cap sleeves are the only adornments on this otherwise chicly minimalist ballgown.
    • M722


      Puffed lace cap sleeves are the perfect final touch on this sweetly feminine, A-line lace wedding dress.
    • M721


      A sweeping train is the highlight of this lace appliqued bridal ballgown.
    • M720


      Translucent, ruched tulle sleeves adorn this minimalist sheath bridal gown.