Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 1075 ITEMS
    • C602

      C602

      Dazzling detail work captures the eye in this off-shoulder sheath.
    • C601

      C601

      Twinkling beadwork sparkles across the lace appliqués of this A-line gown.
    • C589

      C589

      This strapless gown looks incredible on every bride and features a myriad of stunning details.
    • C574

      C574

      Sheer illusion netting is topped with beaded appliques for a truly stunning train.
    • C568

      C568

      The off-shoulder bodice of this stretch crepe gown leads to an open illusion back, along with a dramatic train.
    • C564

      C564

      The sheen of this ballgown's Mikado fabric is topped with contrasting elegantly beaded lace appliques.
    • C504LS

      C504LS

      Accented with beaded, scrolled embroidered appliques, the illusion back of this gown leads to a lace-edged train.
    • C504

      C504

      Accented with beaded, scrolled embroidered appliques, the illusion back of this gown leads to a lace-edged train.
    • BR1014

      BR1014

      Glow like the crown jewels themselves in this glittering tulle and satin ballgown. A full length illusion sleeve, adorned with sequins and glitter tulle, offsets the regal simplicity of a satin basque waist ballgown.
    • BR1013

      BR1013

      Ladies of the ton, it is our delight to introduce a ballgown so glorious, it is pure royalty. This satin gown features an elegant portrait neckline, pleated basque waist and tapered sleeves. Sequined, beaded appliques overlay the bodice and skirt.
    • BR1012

      BR1012

      This jaw-dropping lace and tulle ballgown is indeed the object of all our desires this season. And the gorgeous neckline steals the show, with a subtle V-neck that seamlessly blends with off-shoulder lace sleeves.
    • BR1011

      BR1011

      Ornate sequined lace appliques scroll down the sheer illusion sleeves, organza bodice and full skirt of this ballgown — one worthy of a duchess.