Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 1075 ITEMS
    • C712

      C712

      Incredible exposed boning emphasizes the shape and delicacy of this cap sleeved fit and flare gown.
    • C710L

      C710L

      Iconic in silhouette and fabric, this mikado ballgown is embellished with sequined, beaded lace appliques.
    • C710

      C710

      Iconic in silhouette and fabric, this mikado ballgown is embellished with sequined, beaded lace appliques.
    • C709

      C709

      Subtle yet dramatic, this stretch crepe sheath gown's illusion train is beautifully adorned with sequined and beaded appliques.Pictured with V063C.
    • C706SL

      C706SL

      Statuesque in silhouette, this fit and flare appliqued lace gown features detachable sleeves.
    • C706

      C706

      Statuesque in silhouette, this fit and flare appliqued lace gown features detachable sleeves. This Allure Couture C706 gown is also available with detachable sleeves C706SL sold separately. Shop both gown and sleeves when you search for your local Allure...
    • C705

      C705

      Epitomizing femininity and romance, this off-shoulder A-line gown features a lovely pairing of tulle and beaded lace.
    • C704SL

      C704SL

      Tonal matte sequined and beaded lace appliques adorn a Chantilly lace backdrop of this ultra-romantic sheath gown, which features removable illusion sleeves.
    • C704

      C704

      Tonal matte sequined and beaded lace appliques adorn a Chantilly lace backdrop of this ultra-romantic sheath gown, which features removable illusion sleeves. This Allure Couture C704 gown is also available with detachable sleeves C704SL sold separately...
    • C703

      C703

      The opalescent sheen of mikado is emphasized by beautifully placed pickups set across a full A-line skirt.
    • C702

      C702

      Meringue-like razor cut organza creates the illusion of ocean waves along the bodice of this strapless mikado mermaid gown.
    • C701

      C701

      Swirls of sequins and pearl beads adorn the strappy, modern bodice of this tulle ballgown.