Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 1075 ITEMS
    • C773-01

      C773

      Floral lace tops the sparkle tulle overskirt of this strapless sheath wedding dress. A boned bodice and basque waist finish the understated, yet feminine, look.
    • C772-01

      C772

      A demure, long-sleeved Alençon lace ballgown is topped with translucent sleeves, with the slightest flare along the wrist; scalloped lace edges the V-neckline and hem.
    • C771-01

      C771

      Sparkle like a constellation of stars in this sleeveless pearl and sequin beaded A-line gown.
    • C770-01

      C770

      This strapless stretch crepe wedding dress features a sheath skirt and is embellished with beaded, sequined lace appliques along the bodice and illusion hem.
    • C769-01

      C769

      Finely wrought pearl beadwork wends its way across the long sleeved bodice of this pearl Mikado ballgown.
    • C768T-C768J-01|01

      C768T

      A detachable ballgown overskirt, designed with style C768 in mind.
    • C768J-01

      C768J

      Alençon lace sleeves and a high neckline, designed with style C768 in mind.
    • C768-01

      C768

      Symmetrical Alençon lace lends both drama and romance to this wedding dress, the sheath silhouette of which can be modified with a detachable ballgown train and removable long sleeves.
    • C767-01

      C767

      The softest lace, reminiscent of fern fronds, unfurls along the strapless bodice and hemline of this tulle gown.
    • C766-01

      C766

      Studded with pearls for a dimensional Swiss dot effect, this striking, strapless Mikado ballgown is both coquettish and chic.
    • C765-02

      C765

      Beaded and sequined Chantilly lace softly covers this romantic sleeveless bridal sheath. With a deep V-neckline and a low back, the C765 is both feminine and alluring. The fitted silhouette hugs the body at the natural waist before flaring out into a...
    • C764-01

      C764

      The effortless elegance of brocade ensures texture and dimension are at the forefront in this eye-catching bridal ballgown; also featured are off-shoulder straps, a boned bodice and classic basque waist.