Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 1075 ITEMS
    • C787-01

      C787

      Sleek and striking, this satin mermaid gown brings dramatic flair with its contoured silhouette and flared skirt. A scoop neckline and sleeveless bodice create a clean, modern look, while the natural waistline adds definition. Minimalist at its core,...
    • C786-01

      C786

      Crafted in textured jacquard, this romantic ballgown features a sweetheart neckline and delicate pearl strand accents that drape off the shoulder. A tiered, detachable bow at the back adds a whimsical finish to the full, flowing skirt—balancing softness...
    • C785-01

      C785

      With a plunging sweetheart neckline and delicate spaghetti straps, this stretch sheath gown balances softness and edge. Geometric beaded and sequin lace adds bold texture through the bodice, while covered buttons trail down the back of the sleek...
    • C784-01

      C784

      This sleek sheath gown is designed to sculpt and streamline, featuring a sweetheart neckline and delicate spaghetti straps. The bodice glistens with beaded and sequin lace appliques, while the crepe skirt cinches with a subtle Basque waist and flows...
    • C783-01

      C783

      A dramatic ballgown silhouette sets the stage for this statement-making gown. The strapless cateye neckline crowns a lace bodice adorned with beaded and sequin appliques, complete with exposed boning for a modern corseted effect. A subtle Basque waist...
    • C782NC-01

      C782NC

      This sleek sheath gown is designed to sculpt and streamline. A strapless sweetheart neckline meets a soft Basque waistline, with beaded sequin lace appliqués and sheer side panels that trace from bodice to hem. A lined version is available for added...
    • C782J-01

      C782J

      Designed to pair seamlessly with style C782, this dramatic accessory jacket features a high neckline, padded shoulders, and full-length sleeves. Crafted to add structure and presence, the jacket transforms the gown into a bold, high-fashion...
    • C781-01

      C781

      This voluminous taffeta ballgown makes a statement with its romantic sweetheart neckline and off-the-shoulder sleeves, finished with dimensional pleating across the bodice. A sculpted natural waist enhances the dramatic silhouette, blending bold...
    • C780-01

      C780

      This ethereal ballgown features a strapless sweetheart neckline and a natural waistline that flows into a full, layered organza skirt. Bold sequin lace appliques bloom across the bodice and train, adding shimmer and dimension. Finished with covered...
    • C774G-01

      C774G

      Fabulous pearl-lined lace gloves, designed with style C774 in mind.
    • C774B-04

      C774B

      A detachable Mikado bow, designed with style C774 in mind.
    • C774-01

      C774

      Make "more is more" look absolutely fabulous in this strapless Mikado ballgown, which features a boned lace bodice tapering to a graduated pearl-lined Basque waist — complete with optional matching gloves — and an oversized detachable Mikado...