All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

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  • 1143 ITEMS
    • W505


      This plus size lace wedding dress features the loveliest lace appliques and a subtle fit and flare silhouette.
    • A1259-01


      This sleeveless A-line gown features soft, romantic lace and tulle, sprinkled with shimmer by an additional layer of sparkling tulle.
    • A1258

      A slim row of beading lines the illusion V-back of this fit and flare Mikado gown.
    • DVL10 - Ursula

      Nobody brings the drama better than Ursula, and this jaw-dropping beaded and appliqued tulle gown — available in black as well as ivory — features gorgeous tonal sparkle, trailing to a soft mermaid silhouetted skirt.
    • DP353T - Cinderella Train

      DP353T - Cinderella Train

      The Cinderella Platinum detachable train, composed of gorgeous scattered sequin sparkle tulle with carriage inspired beaded lace appliqués truly transformation the look.
    • DP353  - Cinderella

      DP353 - Cinderella

      Timeless elegance defines the Cinderella Platinum gown with its fitted sheath, stunning wide drape sleeves and intricate beaded lace appliqués inspired by the scrollwork of Cinderella's magical carriage against a scattered sequin sparkle tulle lining.
    • W504


      A stunning ruched crossover bodice leads to an elegant off-shoulder sleeve and bow along the back of this plus size satin ballgown wedding dress.
    • A1257

      A ruched, crossover strapless sweetheart neckline leads to the soft floral lace appliques trailing down the full skirt of this tulle ballgown.
    • A1256-01


      Gorgeous and customizable, this Mikado sheath gown features a detachable train and is accented with beaded and sequined lace, both along the peekaboo sweetheart neckline and detachable off-shoulder sleeves.
    • DVL11 - Maleficent

      Our Maleficent-inspired look leaves a trail of magic in its wake, with shimmering green velvet and lace appliques overlaid across the jet black organza of the gown. A horned headdress is optional, but suggested.
    • DP354 - Jasmine

      DP354 - Jasmine

      Inspired by Jasmine's bold and adventurous spirit, the Platinum gown is silhouetted in slim sheath lines and features a sparkling tulle lining, meticulous beaded appliques with a halter neckline and keyhole back detail.
    • W503


      Romantic to the core, this plus size lace dress features dreamy puffed illusion sleeves accented with appliqued blooms.