Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.
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  • 1065 ITEMS
    • MJ959 - Ivanna

      MJ959 - Ivanna

      Layers of transparent tulle cover the exposed boning on the bodice of a strapless A-line gown, creating an aesthetic that is both decadent and simple.Detachable puffed sleeves add a romantic touch.
    • R3659


      Beaded lace appliques trail across the illusion neckline and bodice of this A-line gown.
    • MJ951 - Italia

      MJ951 - Italia

      Feathery tulle composes the dimensional skirt of this elegant, opulent mermaid gown.
    • MJ958 - Inka

      MJ958 - Inka

      Ethereal pearl accents shimmer across the soft tulle of this off-shoulder A-line gown.
    • F300 - Billie

      F300 - Billie

      Matte lace provides a high contrast, texturizing element to the strappy, romantic Billie gown.
    • MJ953 - Iggy

      MJ953 - Iggy

      A cowled back lends vintage appeal to this stretch crepe and chiffon sheath gown.
    • R3661


      Slightly scooped along the neckline, the bodice of this appliqued sheath features delicate spaghetti straps and sparkling appliques.
    • R3660


      A plunging sweetheart neckline, paired with ephemeral detachable off-shoulder straps, make this ballgown an absolute stunner.