Dresses

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

1065 ITEMS

MJ963 - Ivette

Dramatic beaded lace accents the simplicity of this ballgown's full mikado skirt.
F309 - Nina

Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette.
F302 - Jenny

A corset-inspired laced back contrasts beautifully with Jenny's high-contrast lace and delicately puffed sleeves.
MJ954 - Irene

A dreamy combination of sequins and pearled beading adorns this ballgown, elevated by lace appliques and frothy tulle.
F301 - Swift

Ethereal chiffon not only provides fluidity and romance, but a playfully throwback 70s silhouette to Swift's gorgeous look.
MJ955 - Isabella

A deep, plunging neckline and off shoulder sleeves are the perfect dramatic accents for this feminine, fit and flare gown.

V064C
MJ962 - Ioana

Sheer tulle sweeps across this A-line gown's striking, sequin-embroidered lace bodice.
MJ950 - Ireland

Drama and flair — with matte lace appliques and an illusion train mikado A-line skirt, you'll have the best of both.
MJ957 - Imogene

Elegantly embroidered appliques cover the Chantilly lace and soft crepe of this sheath gown.
MJ961 - Iris

Jaw-droppingly gorgeous jewel toned blossoms provide vibrantly feminine accents to this strappy A-line gown.
V063C