All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

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    • DVL10 - Ursula

      Nobody brings the drama better than Ursula, and this jaw-dropping beaded and appliqued tulle gown — available in black as well as ivory — features gorgeous tonal sparkle, trailing to a soft mermaid silhouetted skirt.
    • DP353T - Cinderella Train

      DP353T - Cinderella Train

      The Cinderella Platinum detachable train, composed of gorgeous scattered sequin sparkle tulle with carriage inspired beaded lace appliqués truly transformation the look.
    • DP353  - Cinderella

      DP353 - Cinderella

      Timeless elegance defines the Cinderella Platinum gown with its fitted sheath, stunning wide drape sleeves and intricate beaded lace appliqués inspired by the scrollwork of Cinderella's magical carriage against a scattered sequin sparkle tulle lining.
    • DVL11 - Maleficent

      Our Maleficent-inspired look leaves a trail of magic in its wake, with shimmering green velvet and lace appliques overlaid across the jet black organza of the gown. A horned headdress is optional, but suggested.
    • DP354 - Jasmine

      DP354 - Jasmine

      Inspired by Jasmine's bold and adventurous spirit, the Platinum gown is silhouetted in slim sheath lines and features a sparkling tulle lining, meticulous beaded appliques with a halter neckline and keyhole back detail.
    • DVL14 - Jafar

      Available in a subtle ivory or statement-making black, the Jafar-inspired gown echoes the iconic villain's notable collar with a plunging neckline and satin collar of its own. The bodice is paired with a lightly puffed full length sleeve and buttoned...
    • DP355 - Pocahontas

      DP355 - Pocahontas

      Inspired by nature, the Pocahontas Platinum gown features delicately strewn patterned leaf appliques throughout, stunning illusion sleeves and matching v-neck and open back.
    • DVL17 - evil Queen

      Rule your kingdom with the eye-catching embroidery and wrapped ruffle shawl of the evil-Queen inspired bridal gown. Mirror, mirror will it be ivory or black and gold?
    • DP357 - Snow White

      DP357 - Snow White

      The Snow White inspired Platinum ballgown features gorgeous unique sparkle tulle sleeves with a puff detail at the shoulder, along with dimensional tulle woodland floral inspired appliqués and intricate beadwork.
    • DP358 - Tiana

      DP358 - Tiana

      Capturing Tiana's grace and confidence, the Platinum sparkle tulle ballgown shimmers like fireflies at night and features a lovely v-neckline and rounded v-back.