All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

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  • 1133 ITEMS
    • A1265-01


      Flawlessly tucked and ruched, this elegant satin ballgown features a soft sweetheart neckline and off-shoulder straps.
    • A1264-01


      Lace appliques adorn this sleeveless, A-line tulle gown.
    • D378 - Tiana

      D378 - Tiana

      Art Deco glamour sparkles along the shoulder sleeve with matching fringe drape along the neckline and bodice of this stunning, Tiana-inspired sheath.
    • A1263-01


      Sequined lace paneling trails from the off-shoulder sweetheart bodice to the sides of this crepe sheath gown. Note: The sleeves are not detachable.
    • A1262-01


      A flirty bow accents the back of this chic, off-shoulder satin sheath. Note: The bow is not detachable.
    • DP350 - Ariel

      DP350 - Ariel

      The Ariel Platinum gown is a beauty of a sheath silhouette with ocean-inspired pearlescent off-shoulder drape, accented by a sweetheart neckline and v-back.
    • A1261-01


      The illusion of a crossover creates the effect of movement along this A-line gown's beaded, appliqued sweetheart bodice.
    • A1260-01


      This high-contrast fit and flare gown is accented by beaded and sequined lace along the bodice, paired with a sparkling tulle skirt.
    • DP351 - Aurora

      DP351 - Aurora

      The dreamy Aurora Platinum gown features a timeless tulle-lined ballgown silhouette accented by Chantilly lace briar rose inspired floral appliqués and a sweetheart neckline. Detachable tulle bishop sleeves are the perfect finishing touch.