Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.
Sort By
  • A to Z
  • Z to A
  • 1065 ITEMS
    • MJ963 - Ivette

      MJ963 - Ivette

      Dramatic beaded lace accents the simplicity of this ballgown's full mikado skirt.
    • F309 - Nina

      F309 - Nina

      Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette.
    • F302 - Jenny

      F302 - Jenny

      A corset-inspired laced back contrasts beautifully with Jenny's high-contrast lace and delicately puffed sleeves.
    • MJ954 - Irene

      MJ954 - Irene

      A dreamy combination of sequins and pearled beading adorns this ballgown, elevated by lace appliques and frothy tulle.
    • F301 - Swift

      F301 - Swift

      Ethereal chiffon not only provides fluidity and romance, but a playfully throwback 70s silhouette to Swift's gorgeous look.
    • MJ955 - Isabella

      MJ955 - Isabella

      A deep, plunging neckline and off shoulder sleeves are the perfect dramatic accents for this feminine, fit and flare gown.
    • MJ962 - Ioana

      MJ962 - Ioana

      Sheer tulle sweeps across this A-line gown's striking, sequin-embroidered lace bodice.
    • MJ950 - Ireland

      MJ950 - Ireland

      Drama and flair — with matte lace appliques and an illusion train mikado A-line skirt, you'll have the best of both.
    • MJ957 - Imogene

      MJ957 - Imogene

      Elegantly embroidered appliques cover the Chantilly lace and soft crepe of this sheath gown.
    • MJ961 - Iris

      MJ961 - Iris

      Jaw-droppingly gorgeous jewel toned blossoms provide vibrantly feminine accents to this strappy A-line gown.