Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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  • 1075 ITEMS
    • E205 - Caprice

      E205 - Caprice

      Coquettish Caprice pairs ethereal layers of tulle with a textured off-shoulder floral bodice.
    • E202 - Renata

      E202 - Renata

      Demure and elegant lace sleeves and a Mandarin collar lend a regal presence to Renata’s ball gown silhouette.
    • E200 - Marina

      E200 - Marina

      Like a starry night, Marina sparkles with every step, featuring a traditional A-line skirt and moder…
    • E174T - Karina Train

      E174T - Karina Train

      Designed to turn every head, Karina is head to toe diamond sparkle tulle, with chic exposed boning along the bodice. A detachable overskirt softens the glitter to a shimmer.
    • E174M - Karina M

      E174M - Karina M

      Designed to turn every head, Karina is head to toe diamond sparkle tulle, with chic exposed boning along the bodice. A detachable overskirt softens the glitter to a shimmer.
    • E174 - Karina

      E174 - Karina

      Designed to turn every head, Karina is head to toe diamond sparkle tulle, with chic exposed boning along the bodice. A detachable overskirt softens the glitter to a shimmer. This Abella E174 gown is also available with detachable train E174T sold...
    • E173 - Molly

      E173 - Molly

      Sweet and playful, the Molly gown features two petite bows at the shoulders of this chic bridal look.
    • E172 - Sigrid

      E172 - Sigrid

      Sigrid is a beautiful blend of classic bridal styling with elegantly modern textiles.
    • E161 - Zara

      E161 - Zara

      Multi-textured lace appliqués trail down the bodice to the hemline of our shimmering Zara gown.
    • DVL27CP - Evil Queen Cape

      DVL27CP - Evil Queen Cape

      Inspired by the drama and mystery of the Evil Queen, this sweeping black crepe cape adds a powerful statement to any bridal look. Flowing effortlessly behind you, it enhances the gown’s impact with an air of majestic elegance. A perfect finishing touch...
    • DVL27-DVL27J-EvilQueen-01|EvilQueen

      DVL27 - Evil Queen

      Command attention in this striking Evil Queen-inspired gown—a bold embodiment of elegance and power. Designed in all black with intricate beading and sequins over a nude underlay, the silhouette is both dramatic and alluring. The detachable...