Dresses

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.
Dresses
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    • 946 ITEMS
    • R3711

      R3711

      Hit all the right angles in this chic crepe sheath gown.
    • R3710

      R3710

      Opulent beaded, sequined lace covers the strappy Chantilly lace bodice of this A-line tulle bridal look.
    • R3709

      R3709

      The sweetest flutter sleeve adorns the striking simplicity of this crepe sheath wedding dress.
    • R3708

      R3708

      Streaming appliqued vines of beaded, sequined and pearly lace cross the bodice and sleeves of this timeless tulle ballgown.
    • R3707

      R3707

      Delicately contrasting with an opaque crepe sheath silhouette, the tonal beaded and sequined lace appliques of this bridal look lead to a scooped illusion back.
    • R3706

      R3706

      Beaded and sequined lace appliques cover the strappy bodice of this A-line tulle wedding dress.
    • R3705TL

      R3705TL

      A subtle cowl effect softens the elegant off-shoulder bodice of this Mikado bridal gown, which is finished in a vintage-inspired tea length.
    • R3705

      R3705

      A subtle cowl effect softens the elegant off-shoulder bodice of this Mikado bridal ballgown.
    • R3704

      R3704

      Soft matte sheet lace and a strapless silhouette make this sheath gown a classic.
    • R3703

      R3703

      This elegant bridal ballgown features a beaded pearl and sequin lace applique bodice and layered organza skirt.
    • R3702

      R3702

      A split in the etheral tulle of this A-line gown provides a sultry statement and balances the romantic sequined, beaded dimensional lace bodice.
    • R3701

      R3701

      Matte lace appliques adorn the sparkle tulle overlay of this strappy sheath wedding dress.