Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.
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  • 946 ITEMS
    • R3711


      Hit all the right angles in this chic crepe sheath gown.
    • R3710


      Opulent beaded, sequined lace covers the strappy Chantilly lace bodice of this A-line tulle bridal look.
    • R3709


      The sweetest flutter sleeve adorns the striking simplicity of this crepe sheath wedding dress.
    • R3708


      Streaming appliqued vines of beaded, sequined and pearly lace cross the bodice and sleeves of this timeless tulle ballgown.
    • R3707


      Delicately contrasting with an opaque crepe sheath silhouette, the tonal beaded and sequined lace appliques of this bridal look lead to a scooped illusion back.
    • R3706


      Beaded and sequined lace appliques cover the strappy bodice of this A-line tulle wedding dress.
    • R3705TL


      A subtle cowl effect softens the elegant off-shoulder bodice of this Mikado bridal gown, which is finished in a vintage-inspired tea length.
    • R3705


      A subtle cowl effect softens the elegant off-shoulder bodice of this Mikado bridal ballgown.
    • R3704


      Soft matte sheet lace and a strapless silhouette make this sheath gown a classic.
    • R3703


      This elegant bridal ballgown features a beaded pearl and sequin lace applique bodice and layered organza skirt.
    • R3702


      A split in the etheral tulle of this A-line gown provides a sultry statement and balances the romantic sequined, beaded dimensional lace bodice.
    • R3701


      Matte lace appliques adorn the sparkle tulle overlay of this strappy sheath wedding dress.