Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.
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  • 1065 ITEMS
    • MJ967 - Icarus

      MJ967 - Icarus

      A gently scooped, squared neckline lends modernity to this A-line chiffon gown.
    • F306 - Lana

      F306 - Lana

      Lana is all things vintage glamour, with Swiss dot tulle frothing along the off-shoulder neckline.
    • F303 - Dusty

      F303 - Dusty

      A side-skimming sequined lace bodice leads to the high-halter neckline of Dusty's A-line silhouette.
    • MJ966 - Idris

      MJ966 - Idris

      Eye-catching matte lace appliques adorn the tulle sheath silhouette of this gorgeous gown.
    • MJ960 - Ivy

      MJ960 - Ivy

      Elegantly structured satin brocade composes the fit and flare silhouette of this strapless gown.
    • F307 - Franklin

      F307 - Franklin

      Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette.
    • MJ965 - Illiana

      MJ965 - Illiana

      Shimmering sequined lace appliques are overlaid on a tulle A-line skirt, for a truly modern yet classic bridal silhouette.
    • MJ964 - Indigo

      MJ964 - Indigo

      A unique neckline is the highlight of this sheath gown's lacy silhouette.
    • F304 - Gloria

      F304 - Gloria

      Gloria's stunning wrap bodice is composed of the softest satin and accented by delicate pleats along the bodice.
    • MJ952 - Icon

      MJ952 - Icon

      This full A-line gown, topped with a strapless sweetheart neckline, is texturized by dimensional sparkle tulle.Lovely detachable puffed sleeves add the perfect touch.
    • MJ956 - Imani

      MJ956 - Imani

      We adore the sequined Chantilly lace along the A-line skirt of this beaded, appliqued lace gown.