Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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  • 1126 ITEMS
    • F243 - McKenna

      F243 - McKenna

      Classically gorgeous sheet lace composes McKenna’s striking sheath silhouette.
    • F240 - Blakely

      F240 - Blakely

      Inspired by 1960s halter silhouettes, Blakeley features soft sheet lace and a surprise illusion back.
    • F239 - Andi

      F239 - Andi

      Feathery lace appliqués cover the illusion sleeves and overlay of the Andi gown.
    • F238 - Hope

      F238 - Hope

      Delicately romantic, Hope features a myriad of lace appliqués over layers of soft tulle.
    • F236 - Regan

      Slip on the sheer sleeves or leave Regan as a strappy A-line gown perfect for an outdoor wedding. This Wilderly F236 gown is also available with detachable sleeves F236SL sold separately. Shop both gown and detachable sleeves when you search for your...
    • F234 - August

      F234 - August

      Dramatic bell sleeves are optional but definitely suggested to accent the lacy beauty of our August gown. This Wilderly F234 gown is also available with detachable sleeves F234SL sold separately. Shop both gown and detachable sleeves when you search for...
    • F231 - Blair

      F231 - Blair

      With a sheer butterfly back and ethereal illusion sleeves, Blair is pure magic.
    • F227 - Lila

      F227 - Lila

      Romantic lace leaves and flowers scatter across the illusion sleeves and bodice of this A-line gown.
    • F226SL - Charli Sleeve

      F226SL - Charli Sleeve

      The Charli statement sleeve is not only gorgeous but adds the most romantic effect to any strapless bridal look.